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JB Mauney net worth is estimated at $6–$8 million as of 2026. That figure is grounded in verified PBR career earnings of $7,419,475 the highest recorded for any professional bull rider plus income from endorsements, merchandise, and his current coaching role.
|
Detail |
Info |
|
Full Name |
James Burton Mauney |
|
Date of Birth |
January 9, 1987 |
|
Birthplace |
Charlotte, North Carolina |
|
Profession |
Professional Bull Rider (retired), PBR Coach |
|
Active Years |
2005–2023 |
|
Championships |
2013 & 2015 PBR World Champion |
|
Hall of Fame |
Inducted May 2024 |
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Estimated Net Worth (2026) |
$6–$8 million |
Worth addressing head-on, because the numbers scattered across the web range from $1 million to $8 million. That's a wide gap, and it creates real confusion.
The lower estimates some sites cite $1–$6 million are largely outdated or pulled from sources that don't account for his full career trajectory.
The PBR itself has published Mauney's all-time earnings at $7,419,475. That's prize money alone, before endorsements or any post-career income.
So a net worth estimate below $6 million is hard to justify at this point.The $6–$8 million range reflects what's publicly verifiable, without inflating the number with unconfirmed figures.
This is where the foundation was built. Mauney competed professionally from 2005 until his retirement in 2023, accumulating $7,419,475 in PBR career earnings a record at the time.
According to Wikipedia, on November 5, 2016, he became the first bull rider in history to cross the $7 million mark in career earnings. That milestone alone tells you how far ahead of his peers he was financially.
Here's how his earnings broke down across key years:
|
Year |
Estimated Earnings |
Notable Milestone |
|
2006 |
~$66,000 |
PBR Rookie of the Year |
|
2009–2011 |
$210,000–$772,207 |
Consistent top-circuit performer |
|
2013 |
~$1,800,000 |
PBR World Champion — career-high year |
|
2014 |
~$497,000 |
Runner-up at World Finals |
|
2015 |
~$1,500,000 |
PBR World Champion (second title) |
|
2017 |
~$146,000 |
— |
What's often overlooked is how volatile bull riding earnings can be year to year. An injury, a bad draw, or one rough season can cut a rider's income dramatically.
Mauney's ability to sustain high earnings across nearly two decades is what separates him from most.
Prize money funded his career. Endorsements extended his income beyond it.His two most prominent partnerships were with Monster Energy which became the official league partner of the PBR in 2013 and YETI, for which Mauney became a brand ambassador when the program launched in 2015.
He was among YETI's founding ambassadors, which typically carries more brand weight than later additions to a sponsorship roster.Beyond those two, he has promoted products on Instagram and Facebook including Bull Kelp, Bed Rolls, and WSM Auctioneers.
It's worth being clear here: exact annual figures for these deals have not been publicly disclosed. Any site presenting specific dollar amounts for these partnerships as fact like "$300K from Monster Energy annually" is estimating, not reporting.
Mauney sells branded merchandise through Amazon, Rodeo Time, and Red Bubble. The range includes T-shirts, hoodies, caps, tank tops, posters, and stickers.
This is a supplementary income stream rather than a primary one, but it contributes to his overall earnings, particularly given his strong fan following.
After retiring in September 2023, Mauney returned to the PBR as head coach of the Oklahoma Wildcatters in the PBR Team Series.
The team won the PBR Monster Energy Team Challenge against the Arizona Ridge Riders a result that raised his profile as a coach early on.
Coaching fees in the PBR Team Series are not publicly listed, so it would be inaccurate to put a number on this income stream.
What it does confirm is that Mauney remains active in the sport professionally, which keeps his brand relevant and his income continuing post-retirement.
To put his financial standing in context, it's useful to look at how athletes in other sports have built comparable net worth figures like Jermaine Pennant through sustained careers and endorsements:
|
Rider |
Estimated Net Worth |
PBR World Titles |
|
JB Mauney |
$6M–$8M |
2 (2013, 2015) |
|
Ty Murray |
~$6M |
7 (1993–2002) |
|
Justin McBride |
$5M–$6M |
2 (2005, 2007) |
Mauney holds the record for the highest PBR career earnings of any rider, which is why his net worth estimate sits at the top of this list despite having fewer total titles than Ty Murray.
Prize money in the PBR grew significantly during Mauney's peak years, which boosted his totals beyond what earlier champions could accumulate.
Fans of sports wealth profiles may also find the story of Ben Williams net worth a useful comparison when examining how athletic careers translate into long-term financial standing.
Also Read: Wes Hall Net Worth
Mauney started competing in 2002, winning the Southern Rodeo Association Junior All-Around title that year and the Adult All-Around in 2004. He turned professional in 2005 by joining the PBR.
The following year, he took home the 2006 PBR Rookie of the Year award and the Challenger Tour Championship early signals of what was coming.
He joined the Professional Rodeo Cowboys Association (PRCA) in 2009, broadening his competitive reach.
His two world championship years defined his legacy. In 2013, he earned a career-high $1.8 million, winning both the PBR World Championship and the World Finals Event Championship.
He repeated the world title in 2015, adding another $1.5 million.By November 2016, he crossed $7 million in career earnings the first rider ever to do so.
His nickname, "The Dragonslayer," came from his reputation for successfully riding the sport's most dangerous and difficult bulls the ones other riders couldn't handle. It wasn't a marketing label. It was earned ride by ride.
On September 6, 2023, Mauney was thrown by a bull named Arctic Assassin during the PRCA Extreme Bulls Division 2 event at the Lewiston Round-Up in Idaho. He landed on his head and broke his neck.
As reported by The Washington Post, two days later, he underwent surgery involving a rod, plates, screws, and disc removal.
Four days after surgery, he announced his retirement from professional bull riding.
In early 2024, in a move that surprised many, Mauney purchased Arctic Assassin and brought the bull to his Texas ranch to live out its days there. No bad blood, apparently.
In May 2024, he was inducted into the Bull Riding Hall of Fame a formal recognition of a career that had already spoken for itself.
Mauney is married to Samantha Lyne, a barrel racer and daughter of former professional rodeo cowboy Phil Lyne. He was previously married to Lexie Wiggly from 2012 to 2015. He has two children a son with Samantha and a daughter from his prior relationship.
The family currently lives in Stephenville, Texas, a property Mauney purchased in late 2020. They relocated there from Cotulla, Texas in early 2022.
JB Mauney's net worth of $6–$8 million reflects a career built on record-breaking prize earnings, smart brand partnerships, and sustained excellence across nearly two decades.
Retired from riding, he remains active in the sport as a coach and his financial legacy in bull riding is already secured.
Also Read: John Mark Sharpe Net Worth
JB Mauney's net worth is estimated at $6–$8 million in 2026, based on verified PBR career earnings of $7,419,475 plus endorsements, merchandise, and coaching income.
His PBR-verified career earnings total $7,419,475 the highest in the sport's history at the time of his retirement in 2023.
Older or less thorough sources cite figures as low as $1–$6 million. The $6–$8 million range is more accurate when full career earnings, endorsements, and post-retirement income are factored in.
He retired in September 2023 after breaking his neck when thrown by a bull named Arctic Assassin at an event in Lewiston, Idaho.
He serves as head coach of the Oklahoma Wildcatters in the PBR Team Series and continues brand promotions on social media.