Liver King Net Worth 2025: Is the "Primal" Empire Actually Worth $310 Million?

Few figures in the fitness world have been as polarizing or as profitable as Brian Johnson, better known to his 6 million followers as the Liver King. Famous for his "Ancestral Tenets" and a diet consisting of raw bull testicles and liver, Johnson’s meteoric rise was fueled by a shirtless, "alpha" persona that seemed to print money.

However, a massive gap exists between the Liver King net worth he claims and the financial reality estimated by analysts. While Johnson has publicly boasted of a $310 million net worth, independent deep dives suggest his liquid wealth is closer to $12 million.

Liver King Net Worth at a Glance

Metric	Details
Estimated Net Worth (2025)	$12 Million
Self-Proclaimed Net Worth	$310 Million
Annual Brand Revenue	~$100 Million (Reported)
Primary Sources	Ancestral Supplements, Real Estate, Heart & Soil
Key Assets	Austin Mansion ($4M), Liver Ranch ($1M)

The Supplement Mogul: Breaking Down the $100M Revenue

The backbone of the Liver King’s wealth isn't social media ads; it’s a vertically integrated supplement empire.

Johnson has confirmed that his wellness enterprises generate roughly $100 million in annual revenue.

• Ancestral Supplements: This is the flagship brand. With an estimated 175,000 monthly visitors and a strong presence on Amazon, the company likely generates between $24M and $30M from Amazon alone.
• The Profit Margin: In the supplement industry, average profit margins hover around 38%. If Ancestral Supplements clears $30M in revenue, the business likely nets between $3M and $4M in annual profit.
• Diversified Holdings: Beyond the flagship, Johnson holds stakes in Heart & Soil (focused on weight loss), The Fittest (strength supplements), and Medicine Man Plant Co. (mushroom-based wellness).

Before the "Liver King" persona existed, Brian and his wife, Barbara Johnson (the "Liver Queen"), built their initial capital through Dentiq Dentistry.

After a $500,000 initial investment, they successfully exited the practice in 2010, providing the "dry powder" needed to launch his current supplement brands.

Real Estate: The Austin Mansion & Liver Ranch

While the Liver King’s lifestyle looks "primitive" on camera, his living situation is anything but.

His primary residence and training grounds are significant drivers of his estimated $12 million net worth.

• The Spanish-Style Mansion: Johnson lives in an 8,300-square-foot luxury home in Austin, Texas. While homes in this exclusive area can reach $7M+, analysts estimate his specific property is worth approximately $4 million. The estate is equipped with "Ancestral" modifications, including a specialized gym, sauna, and steam shower, which are frequently featured in his content.
• The Liver Ranch: Spanning roughly 6 to 10 acres, this property is the staging ground for his "hunts" and outdoor challenges. Valued at about $1 million, the ranch includes housing for livestock, a garage, and multiple outbuildings.
• Asset Status: It is widely believed that Johnson owns these properties outright. Unlike many influencers who lease luxury homes to "flex," Johnson's real estate represents a solid, illiquid foundation of his personal wealth.

The $300 Million Discrepancy: Claim vs. Reality

In 2023, the Liver King famously claimed a $310 million net worth. In 2025, that figure is viewed more as a "brand valuation" than a bank balance.

Here is why the numbers don't always add up:

1. Brand Multipliers: Johnson likely calculates his net worth based on what he believes his companies could sell for. If his supplement brands generate $100M in revenue, a 3x multiplier would technically equal $300M.
2. Equity Ownership: While he is the face of Ancestral Supplements, he is likely a minority stakeholder in several other ventures like Heart & Soil or Medicine Man Plant Co., meaning he only sees a fraction of those profits.
3. Liquid vs. Illiquid: Most of his wealth is tied up in company stock and real estate. His liquid cash—money available to spend—is estimated to be significantly lower than his nine-figure claims.

2025 Update: The "Untold" Netflix Impact

The release of the Netflix documentary Untold: The Liver King in May 2025 brought his financial "smoke and mirrors" into the mainstream.

The documentary highlighted:

• The Confession: Johnson formally admitted to fraud, acknowledging that his "Ancestral" physique was supported by $11,000 per month in steroids and Human Growth Hormone (HGH).
• Legal Resilience: Despite the scandal, a massive $25 million consumer fraud lawsuit against him was eventually dropped. This legal victory allowed his brands to maintain their presence on major platforms like Amazon, where they continue to thrive.
• Krowa Beauty: Diversifying his portfolio, Johnson recently co-launched Krowa Beauty, an animal-based skincare line, proving that despite the controversy, his ability to launch and monetize new brands remains intact.

While Brian Johnson's revenue is high, his expenses are legendary. To maintain the "Liver King" brand, Johnson reportedly spends over $1 million annually on overhead that most influencers couldn't fathom.

• The "Secret" Hormone Budget: Leaked emails revealed Johnson was spending roughly $11,000 per month ($132,000/year) on pharmaceutical-grade growth hormones (Omnitrope).
• The Raw Meat Logistics: Sourcing specialized organ meats, bull testicles, and "primitive" whole foods for his family and film crew costs an estimated $15,000–$20,000 per month.
• Production & Travel: Operating a private jet (often seen in his "Ancestral" tours) and a full-time content team likely siphons off another $500,000+ per year.

2025 Legal Troubles: The Joe Rogan Conflict

Even as his business thrived, 2025 brought significant personal legal hurdles. In June 2025, Johnson was arrested in Austin, Texas, on a charge of terroristic threat (a Class B misdemeanor).

The arrest followed a series of aggressive social media posts directed at podcast host Joe Rogan, where Johnson allegedly threatened physical harm and traveled to Rogan's hometown.

While he was released on a $20,000 bond, the court ordered a mental health evaluation and a strict "no-contact" order.

While these headlines generate massive traffic, they often act as a double-edged sword: increasing brand awareness while simultaneously alienating corporate sponsors.

The Final Verdict: How Much Is He Actually Worth?

If you look at the Liver King net worth as a liquid cash pile, the number is likely around $12 Million. However, if you value his 100% ownership of Ancestral Supplements and his stakes in Heart & Soil and Krowa Beauty using standard industry multiples, his "paper wealth" could realistically exceed $100 Million.

He remains a master of the "pivot"—turning a massive steroid scandal into a Netflix documentary and using controversy to fuel supplement sales.

Frequently Asked Questions (SEO-Rich)

What is Liver King's real name?

Liver King’s real name is Brian Johnson. He was born in 1977 in San Antonio, Texas.

Does Liver King really have a $310 million net worth?

While Johnson claims a $310 million valuation, financial experts estimate his actual net worth is closer to $12 million when accounting for liquid assets and real estate.

How does Liver King make his money?

The majority of his wealth comes from his supplement brands, primarily Ancestral Supplements, which reportedly generates over $100 million in annual revenue.

Was the $25 million lawsuit against Liver King dismissed?

Yes. In early 2023, the class-action lawsuit alleging consumer fraud was voluntarily dismissed with prejudice, meaning the case is closed and cannot be refiled by the same plaintiff.

What happened with the Liver King Netflix documentary?

In May 2025, Netflix released Untold: The Liver King. The film explored his rise to fame, the $11k/month steroid confession, and the "blurred line" between his internet persona and reality.