Kyle Forgeard Net Worth 2025: From YouTube Prankster to $25M Business Mogul

In the world of digital creators, few have successfully made the leap from "Internet prankster" to "serious business mogul" as effectively as Kyle Forgeard. As the face and co-founder of the NELK Boys, Forgeard has transformed a demonetized YouTube channel into a multi-million dollar diversified conglomerate.

As of 2025, Kyle Forgeard’s net worth is estimated at $25 million to $30 million. While many influencers rely on platform ad revenue, Kyle has rewritten the playbook by building a direct-to-consumer (DTC) empire that thrives independently of Silicon Valley algorithms.

Kyle Forgeard Net Worth & Bio at a Glance (2025)

The NELK Boys Origin: A "Full Send" Leap of Faith

Before the private jets and high-profile meetings with presidents, Kyle Forgeard was just a film student at Ryerson University in Toronto. His journey didn't start with a business plan; it started with a camera and a willingness to push boundaries.

In 2010, Kyle co-founded NelkFilmz with Jesse Sebastiani. For years, the group lived a "typical suburban lifestyle" in Mississauga, Ontario, struggling to find a massive audience. The turning point came in 2015 when their "Coke Prank on Cops" went viral.

The video featured the boys telling police they had "a lot of coke" in the back of their car—only for the officers to find several cans of Coca-Cola.

Dropping Out to Scale Up

Despite the viral success, YouTube was not a stable paycheck. Due to the controversial nature of their pranks, the NELK YouTube channel was famously demonetized. This forced Kyle to make a choice that would define his financial future:

1. Stay in school and play it safe.
2. Drop out and bet everything on the "Full Send" brand.

He chose the latter. To fund their first major merchandise drop, Kyle’s parents, Rick and Gayle Forgeard, took out a $100,000 mortgage on their home. It was a massive gamble that paid off almost instantly, providing the seed capital for what is now a nine-figure business ecosystem.

The Revenue Pillars: How NELK Became a Nine-Figure Empire

Kyle Forgeard’s wealth isn't tied to YouTube views; it's tied to ownership. By building "Full Send" into a lifestyle brand, he successfully bypassed the volatility of social media platforms. Here is a breakdown of the primary business units driving his net worth in 2025.

1. Full Send Merchandise: The "Supreme" of YouTube

The most consistent contributor to Kyle Forgeard’s net worth is Full Send Merchandise. Utilizing a "limited drop" model similar to luxury streetwear brands like Supreme, Full Send releases new apparel and accessories every few months.

• Annual Revenue: Reports indicate the merch business generated over $50 million in 2020 and surged toward $70 million in subsequent years.
• The Strategy: By keeping stock limited, the brand maintains a high resale value and ensures that items sell out within 24 to 48 hours.

2. Happy Dad Hard Seltzer: The "Crown Jewel"

Launched in 2021, Happy Dad is arguably Kyle’s most significant financial asset. Unlike many celebrity drinks, Happy Dad has secured massive distribution in major retailers like 7-Eleven, BevMo, and Walmart.

• Valuation: In 2024, industry analysts valued Happy Dad at approximately $250 million.
• Kyle’s Equity: While exact percentages are private, it is estimated that Kyle maintains a significant stake (likely 10-20%). If we take a conservative 10% equity stake, his unrealized wealth in this single company alone is $25 million.
• 2025 Growth: The brand has recently expanded into hard teas and global markets, further inflating its valuation.

3. The Full Send Podcast: Power and Influence

While the main NELK channel focuses on entertainment, the Full Send Podcast is where the business networking happens.

• Sponsorship Value: With guests like Elon Musk, Donald Trump, and Mike Tyson, the podcast commands premium sponsorship rates. Advertisers pay top dollar to reach the highly engaged "Gen Z" and "Millennial" male demographic that Kyle controls.
• Ad Revenue: Despite demonetization hurdles on the main channel, the podcast operates as a separate entity with lucrative direct brand deals.

Strategic Investments: Real Estate & Web3

Kyle Forgeard hasn't just earned money; he has preserved it through savvy investing.

• Metacard NFTs: In early 2022, NELK launched the Metacard NFT, which generated $23 million in sales in a single day. This provided massive liquidity for the group to reinvest in their other physical businesses.
• Newport Beach Real Estate: Kyle famously leases a luxury property in Newport Beach, California, for approximately $27,000 per month. By running his business operations out of the residence, he effectively writes off the property as a business expense, showcasing a high level of financial literacy.

Conclusion

Most YouTubers are at the mercy of the "AdSense" lottery. When a video is demonetized or the algorithm shifts, their income vanishes. Kyle Forgeard’s brilliance lies in his platform-agnostic business model.

By treating the NELK YouTube channel as a free marketing funnel for high-margin physical products—like Full Send apparel and Happy Dad seltzer—he has built a "recession-proof" empire. In 2025, while many of his peers from the 2015 "prank era" have faded into obscurity, Kyle remains a central figure in both entertainment and beverage retail.

Strategic Influence: The Netanyahu Interview

A key indicator of Kyle’s growing status in 2025 was his interview with Israeli Prime Minister Benjamin Netanyahu on the Full Send Podcast. This move signaled a shift from purely frat-style humor to high-level media influence, placing him in the same league as traditional broadcasters but with a significantly younger, more loyal audience.

Frequently Asked Questions (FAQ)

1. What is Kyle Forgeard’s estimated net worth in 2025?

Kyle Forgeard’s net worth is projected to be between $25 million and $30 million in 2025. This valuation is driven largely by his equity in the Happy Dad brand and the consistent eight-figure revenue from Full Send merchandise drops.

2. Is Kyle Forgeard a billionaire?

No. While the total revenue of the NELK/Full Send ecosystem has reportedly crossed the $100 million annual mark, Kyle’s personal net worth remains in the multi-million dollar range. However, if Happy Dad continues its current growth trajectory toward an acquisition by a major beverage conglomerate, his net worth could skyrocket.

3. Who is the richest member of NELK?

Kyle Forgeard is widely considered the wealthiest member of the group due to his status as the primary founder and owner of the parent company, Full Send Entertainment. While other members like SteveWillDoIt have high individual earnings, Kyle holds the largest share of the group's corporate assets.

4. How much does Happy Dad make per year?

As of late 2025, Happy Dad has seen a 14% increase in sales, outperforming many traditional competitors. With annual sales estimated at over $70 million to $100 million, it has become one of the top-performing independent hard seltzer brands in North America.