Famous Girl YouTubers: The Most Well-Known Female Creators on YouTube

Some of the most-watched channels on YouTube are run by women. From beauty tutorials to gaming streams, famous girl YouTubers span dozens of niches — and several have built audiences in the tens of millions.

Who Are the Most Famous Girl YouTubers? (Quick Answer)

The most widely recognised female YouTubers include NikkieTutorials, SSSniperwolf, Lilly Singh, Rosanna Pansino, Emma Chamberlain, and Chloe Ting — each with subscriber counts ranging from 10 million to over 30 million.

Fame on YouTube isn't one-size-fits-all. A creator dominant in beauty may be completely unknown to gaming audiences, and vice versa. The sections below break this down by category so you can find who actually matters in each space.

Famous Girl YouTubers by Category

Beauty and Makeup

This is arguably where female creators built their earliest and strongest presence on the platform. Several of the names below launched their channels before "content creator" was even a recognised job title.

NikkieTutorials (Nikkie de Jager) One of the most recognised names in beauty YouTube globally. According to Wikipedia, she gained widespread online popularity in 2015 after her video "The Power of Makeup" went viral and inspired a wave of similar content across the platform.

She now has close to 14 million subscribers and has collaborated with names like Lady Gaga and Adele. She also holds a role as Global Beauty Advisor for Marc Jacobs Beauty.Michelle Phan Among the earliest beauty YouTubers — her channel launched in 2006.

She has accumulated over 1.1 billion lifetime views and went on to co-found Ipsy, a subscription beauty service. Her subscriber count sits around 8.8 million, though she posts far less frequently than she once did.

Jackie Aina Known for advocating representation of deeper skin tones in the beauty industry. Her content focuses on makeup and skincare, and she has had brand partnerships with Sephora, Too Faced, and Anastasia Beverly Hills. Around 3.5 million subscribers.

Huda Kattan Started as a beauty blogger and YouTuber before founding Huda Beauty in 2013. Her channel has around 4 million subscribers. Most of her influence now comes from the brand rather than YouTube uploads alone.

Yuya A Mexican creator who joined YouTube at 16 after winning a makeup contest. She covers beauty, fashion, and styling and has grown to nearly 25 million subscribers — making her one of the most subscribed female beauty creators worldwide.

Lifestyle and Vlogging

Emma Chamberlain Started her channel in 2017 when she was 16. Her editing style — fast cuts, self-aware humour, deliberate imperfection — influenced an entire generation of creators. The New York Times once called her the funniest person on the internet, though that's clearly an opinion.

She built her audience to over 12 million before significantly slowing her upload pace.

Bethany Mota One of the original lifestyle vloggers. She started her channel at 13, initially posting haul videos, and grew to over 9 million subscribers. Her fanbase coined the term "Mota-vators." She later crossed into Dancing with the Stars and launched her own fashion line.

Jenn Im South Korean-American creator who started in 2010. Her content covers fashion, Korean recipes, and lifestyle. She has worked with brands including Calvin Klein and Levi's and holds over 3 million subscribers.

Fitness and Wellness

Chloe Ting One of the biggest fitness creators on the platform. Her free workout programs — no equipment, calendar-based — built a massive following during 2020 and beyond. She currently has around 26 million subscribers.

Yoga with Adriene (Adriene Mishler) Based in Austin, Texas. Her channel offers free yoga content ranging from complete beginner series to 30-day challenges. Approachable, consistent, and highly trusted in the wellness space — over 10 million subscribers.

Blogilates (Cassey Ho) Started in 2009 when Cassey wanted to share Pilates videos with her students remotely. It grew into one of the most established fitness communities on YouTube, with over 6 million subscribers. She has since launched activewear and has been open about the pressures of being a female creator in the fitness space.

Gaming

SSSniperwolf One of the most subscribed female creators on YouTube overall, not just in gaming. Her channel started in 2011 and now sits at roughly 30 million subscribers. Content has shifted over the years from gaming to reaction videos and general entertainment.

iHasCupQuake (Tiffany Herrera) Holds the Guinness World Record for Most Popular Female Games Broadcaster on YouTube. She has accumulated over 2 billion total views and posts across gaming, lifestyle, and DIY content.

Aphmau Known for Minecraft content with a storytelling and pop culture angle. She averages around 2.5 million views per video and is one of the stronger examples of a female gaming creator building a loyal, niche-specific audience.

Also Read: Game News Etruesports

Comedy and Entertainment

Lilly Singh Rose to fame with comedy videos, many satirising Indian and Punjabi family culture. She has around 14 million subscribers and has expanded into film, writing, and a late-night NBC talk show. Estimated net worth is publicly discussed as being around $20 million, though exact figures are not confirmed.

Liza Koshy Started on Vine, moved to YouTube, and now has over 17 million subscribers across her channels. She has received four Streamy Awards and appeared on the Forbes 30 Under 30 Hollywood & Entertainment list. Also starred in the YouTube Premium series Liza on Demand.

Miranda Sings (Colleen Ballinger) A character-based comedy channel that started as a joke for theatre friends. The character — an overconfident, tone-deaf teenager — went viral in 2009 and grew to nearly 11 million subscribers. Colleen also created and starred in Haters Back Off on Netflix.

Food and Cooking

Rosanna Pansino Started on YouTube in 2009 with the intention of getting more comfortable on camera. Her baking show Nerdy Nummies became one of the most recognised cooking series on the platform — one video alone has over 223 million views. She has published three cookbooks and holds over 13 million subscribers.

Stephanie Soo Known for mukbang content combined with storytelling and true crime-style narratives. Around 5 million subscribers. Her format — eating large amounts of food while telling a story — built a highly engaged and loyal audience.

Laura in the Kitchen (Laura Vitale) Started her channel in 2010 focused on Italian cooking after moving from Naples to the US as a child. She has hosted her own show on the Cooking Channel and published a cookbook. Over 4 million subscribers.

Travel

Hey Nadine (Nadine Sykora) Has visited over 55 countries and been creating travel content for over a decade. Covers practical travel tips alongside personal travel stories — not just highlight reels. A reliable reference point in a niche that can often feel overly polished.

Eva zu Beck Takes a different approach — deliberately seeking out places most tourists don't visit. She has documented time spent with nomads in Iran, travel to remote regions of Pakistan, and expeditions in Antarctica. A notable female voice in a genre still largely dominated by male creators.

Famous Girl YouTubers — Comparison Table

Creator	Niche	Approx. Subscribers	Channel Since	Known For
NikkieTutorials	Beauty	~14M	2008	Makeup transformations, brand collabs
Yuya	Beauty	~25M	2009	Spanish-language beauty content
Michelle Phan	Beauty	~8.8M	2006	Early beauty tutorials, Ipsy founder
Jackie Aina	Beauty	~3.5M	2009	Inclusive beauty advocacy
Huda Kattan	Beauty	~4M	2010	Huda Beauty brand founder
Emma Chamberlain	Lifestyle	~12M	2017	Relatable vlogging style
Bethany Mota	Lifestyle	~9M	2009	Haul videos, fashion, anti-bullying
Jenn Im	Lifestyle	~3M	2010	Fashion, Korean recipes
Chloe Ting	Fitness	~26M	2011	Free workout programs
Yoga with Adriene	Fitness	~10.5M	2012	Free yoga for all levels
Blogilates	Fitness	~6M	2009	Pilates, fitness community
SSSniperwolf	Gaming/React	~30M	2011	Gaming, reaction content
iHasCupQuake	Gaming	~7M	2011	Guinness record female gaming broadcaster
Aphmau	Gaming	~20M+	2012	Minecraft storytelling
Lilly Singh	Comedy	~14M	2010	Cultural comedy, NBC talk show
Liza Koshy	Comedy	~17M	2016	Sketch comedy, Streamy Awards
Rosanna Pansino	Cooking	~13M	2009	Nerdy Nummies, themed baking
Stephanie Soo	Food	~5M	2017	Mukbang, storytelling format

What Makes These Female YouTubers Famous?

They Built Audiences Before "Influencer" Was a Career

What's often overlooked is how early many of these creators started. Michelle Phan launched in 2006. Rosanna Pansino and Bethany Mota both started in 2009. At that point, YouTube was barely three years old and there was no template to follow.

They were consistent, specific, and genuinely interested in what they were making — which, in practice, tends to be the actual driver of long-term growth rather than any particular strategy.

Many Expanded Well Beyond YouTube

Several top female content creators used their YouTube audiences as a launch pad for broader careers. Lilly Singh got a network talk show. NikkieTutorials landed global brand advisory roles. Huda Kattan built a cosmetics company. Bethany Mota moved into television and fashion. The pattern is consistent: build a loyal niche audience, then expand outward.

What's interesting here is that this wasn't always planned. Many have publicly said the brand deals and business opportunities came after — not before — the audience was built.

Female Creators Dominate Specific Niches

Beauty, lifestyle, and fitness on YouTube are heavily female-led spaces. Gaming and comedy, historically more male-dominated, have seen growing female presence — SSSniperwolf and Aphmau being the clearest examples. The shift has been gradual but visible over the last decade.

That tracks with the platform's audience makeup too — data from Statista shows that as of early 2024, women accounted for approximately 51.2 percent of YouTube's US user base, reflecting how central female audiences — and female creators — have become to the platform.

Famous Girl YouTubers Who Started Young

A notable subset of popular girl YouTubers launched their channels as teenagers, often without any particular growth strategy.

• Bethany Mota — started at 13, initially posting as an outlet after being bullied at school
• Emma Chamberlain — started at 16 after her father encouraged her to find something she was passionate about
• Yuya — started at 16 following a makeup competition win
• Aphmau — began creating Minecraft content in her early teens

The connection between early starts and long-term audience loyalty is worth noting. Audiences who found these creators young tend to stay — which partially explains why some of these channels have held subscriber counts relatively steady even when upload frequency dropped.

Conclusion

Famous girl YouTubers don't belong to a single category or definition. The most recognised names span beauty, gaming, fitness, comedy, and food — each famous within their own niche. Subscriber counts range from 3 million to over 30 million depending on the space. If you're looking for the "most famous," the honest answer is: it depends on which corner of YouTube you're looking at.

Frequently Asked Questions

Who is the most famous girl YouTuber?

There's no single answer — it depends on the niche. SSSniperwolf has around 30 million subscribers overall. NikkieTutorials is the most recognised in beauty. Emma Chamberlain has had the widest cultural impact in lifestyle. Fame on YouTube is category-specific.

Which female YouTuber has the most subscribers?

As of recent figures, SSSniperwolf and Chloe Ting sit among the highest-subscribed female creators globally, both above 25 million subscribers. Yuya, with roughly 25 million, is one of the most subscribed in the Spanish-language beauty space.

Who are the most famous girl gaming YouTubers?

SSSniperwolf, iHasCupQuake, and Aphmau are the most widely known. iHasCupQuake holds a Guinness World Record for most popular female games broadcaster on YouTube. SSSniperwolf has since expanded beyond gaming into general reaction content.

Are there famous girl YouTubers who became celebrities?

Yes. Lilly Singh hosted a late-night NBC show. Liza Koshy starred in a YouTube Premium series and appeared on Forbes' 30 Under 30 list. Huda Kattan built a cosmetics brand. Several others have crossed into television, publishing, and brand ownership.

Which famous female YouTubers started their channels as teenagers?

Bethany Mota started at 13, Emma Chamberlain at 16, and Yuya at 16. All three went on to build audiences in the millions. Early starts are common among lifestyle and beauty creators in particular.