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In the fast-paced world of digital communication, the way we structure our messages determines whether they resonate or get lost in the noise. The phrase "your topics | multiple stories" represents a powerful content framework: the idea of taking a single, central theme and exploring it through various, interconnected narratives.
Whether you are a podcast guest, a social media strategist, or a student working on personal insight questions, this multi-narrative approach ensures your message is both diverse and cohesive.
Understanding how to juggle multiple stories within your chosen topics allows you to build authority, maintain audience engagement, and create a "roadmap" for your content that is both flexible and focused.
At its simplest, "your topics | multiple stories" describes a method where one overarching topic is explored through many related narratives. These narratives are carefully chosen to provide different angles, insights, and emotional touchpoints for the audience.
In sophisticated content management systems like Scompler, content is often classified in a four-level structure:
By identifying your core topics first, you can ensure that your stories remain non-overlapping and distinct, maximizing the value you provide to your readers or listeners.
Different platforms require different ways of "braiding" stories together. Here is how this framework applies across various digital mediums.
For podcast guests, the rule is simple: Align your topics with your offers. One of the biggest mistakes is talking about a random topic that has nothing to do with your business goal.
On social media, "multiple stories" often refers to literal sequences of video and image slides.
In the world of PR, the "Your Topics" section of a main page serves as a navigation hub.
To avoid creating a "ball of wax" that is inconsistent or hard to navigate, you must follow a structured process for organizing your topics and stories.
Before you begin writing or recording, identify four distinct topics that define your message or identity. These should be non-overlapping to ensure the audience learns something new with every story.
For each topic, tell the story in "10 seconds or less" (the elevator pitch version). This forces you to focus on the essential elements and prevents you from getting bogged down in excessive details.
This is the most crucial step. A good rule of thumb is to limit the "storytelling" (what happened) to about 30% of your content, while dedicating 70% to "insight" (why it matters).
Even with a clear roadmap, you may encounter problems when trying to manage multiple narratives.
|
Issue |
Potential Cause |
Solution |
|
Audience "Pop Off" |
Too many stories or poor pacing. |
Monitor "Next Story" metrics; cut ruthlessly. |
|
Overlapping Topics |
Stories are too similar. |
Re-identify core topics; ensure 100% distinction. |
|
Lack of Insight |
Too much focus on "what happened." |
Use the 30/70 rule; focus on the "why." |
|
Rigid Outlines |
No room for spontaneity. |
Leave "magic spots" for anecdotes or questions. |
If you are submitting your stories to a publication (like Young World) and they aren't published, it often means the topic didn't resonate or the requirements weren't met.
The "your topics | multiple stories" approach is about more than just variety; it’s about depth. By organizing your main content into clear sections that flow logically, you create a story with a beginning, middle, and end.
Whether you are using the "Panic Button" to switch focus or "Disguise Mode" to blend your content into an educational setting, the goal remains the same: to provide a well-structured, engaging experience that your audience will love.
Remember, you aren't just telling a story—you are providing a roadmap. Keep your topics tight, your insights deep, and your stories human.