OnlyFans Statistics: Inside The $4.8 Billion Creator Economy [2025]

OnlyFans has become a digital content powerhouse with over 305 million users worldwide. The platform gets about one billion monthly website visits. This has changed the way content creators make money online.

The OnlyFans metrics tell an amazing story. More than 4.11 million creators use the platform, and they've received over $5 billion in payouts. The earnings show a big gap between creators.

Most creators make around $150-180 monthly. The top 0.1% take home 76% of all revenue, with monthly earnings of about $146,881. These numbers help explain why OnlyFans reached $6.63 billion in revenue for 2023.

Let's get into the key OnlyFans user statistics and learn about creator demographics. We'll look at earning potential across different levels and user behavior patterns. The platform's geographic trends will also show how this $8 billion valued platform keeps growing.

The $4.8 Billion Creator Economy: Key OnlyFans Stats

OnlyFans reached an all-time high with $7.22 billion in gross revenue in fiscal 2024. This milestone shows the massive scale of the creator-driven economy. The platform has become a financial powerhouse in the creator economy and keeps growing steadily. Let's look at the latest OnlyFans statistics that show its remarkable expansion.

Total registered users and creators in 2025

The platform grew explosively to 377.5 million registered fan accounts by the end of 2024, a substantial 24% increase from the previous year. The creator side expanded to 4.634 million creator accounts, up 13% from 2023.

New creators continue to join OnlyFans at a steady pace. About 179,522 creators applied to join the platform in February 2025. The platform's quality control approved only 36% of these applications. OnlyFans processed around 1.1 million creator applications during the second half of 2024, with 396,272 successful approvals.

This careful selection strategy works well. OnlyFans manages to keep both quality and growth strong. The platform has come a long way since 2019 when it had just 348,000 creators and 13.5 million users. Today, it stands as the life-blood of the creator economy.

Monthly traffic and engagement metrics

User engagement statistics reveal a highly active community. The platform recorded 397.46 million visits in July 2025, with users spending an average of 11 minutes and 21 seconds per session. This number shows a slight 4.12% decrease from June's 414.5 million visits.

Users remain highly engaged with 4.39 pages per visit and a bounce rate of 58.52%. These numbers indicate that visitors actively browse content across multiple pages during each session.

The United States leads OnlyFans' core audience, with the United Kingdom and Mexico following closely. American users still make up the largest share of traffic, despite the platform's global reach.

OnlyFans revenue growth over the years

OnlyFans' financial growth remains impressive and steady:

• 2019: $270 million in gross revenue
• 2020: $2.2 billion (a 714% increase from 2019)
• 2021: $4.8 billion (118% growth from previous year)
• 2022: $5.55 billion (16% increase)
• 2023: $6.63 billion (19% increase)
• 2024: $7.22 billion (9% increase)

The platform has grown from a niche service to a major force in digital content monetization. The most dramatic growth happened during 2019-2021, during the global COVID-19 pandemic. Growth has continued at a steadier pace since then.

OnlyFans reported a pre-tax profit of $684 million for fiscal 2024, up 4% from the previous year. The platform's creator-friendly revenue split gives 80% of all payments to creators. This resulted in $5.8 billion paid to creators in 2024 alone.

OnlyFans CEO Keily Blair noted, "In 2024 OnlyFans continued to grow its revenue and global user base. We expanded in new verticals, demonstrating the strength and potential of the platform across a wide range of genres". The expansion in a variety of content categories shows how far the platform has evolved from its original content focus.

OnlyFans User Statistics: Who’s Using the Platform?

A look at OnlyFans users gives us great insights into how the platform works and shapes culture. The user community has changed by a lot since the platform started, and now includes many different types of people who use and consume content in unique ways.

User demographics by age and gender

OnlyFans has a clear age pattern among its users. Most people on the platform are 18-34 years old. This matches what we see across other social media platforms, where millennials and Gen Z dominate. Men make up about 70% of OnlyFans users, which is quite different from the creator side of things.

Here's how the age breaks down on OnlyFans:

• 18-24: 30% of users
• 25-34: 38% of users
• 35-44: 20% of users
• 45+: 12% of users

These numbers show why OnlyFans works so well with younger, tech-savvy users who like subscription-based content. These age groups also tend to have more money to spend on digital entertainment than younger audiences.

The platform's gender dynamics tell an interesting story. While most users are male, female users spend more time with content – about 3 minutes more per session than men. The number of female users grows faster each year, which slowly changes the platform's gender mix.

User distribution by country

OnlyFans has spread worldwide, with users in almost every country. Some regions stand out in both user numbers and spending habits.

The US takes the lead with about 35% of all OnlyFans users, and the UK follows with 12%. Canada, Australia, and Germany complete the top five countries. English-speaking countries lead the pack because they have more spending money, better access to credit cards, and fewer restrictions on adult content.

Some growing markets have really taken off. Brazil, Mexico, and Argentina have seen their user numbers jump by more than 80% in just one year. This is a big deal as it means that OnlyFans is making waves in Latin America. Countries like Poland and Romania in Eastern Europe have also seen huge increases in users.

Banking access plays a big role in where users come from. Countries with easy banking and fewer rules about adult content payments see more OnlyFans users. Places with strict banking laws or cultural limits on adult content don't grow as much, even with good internet.

Mobile vs desktop usage trends

The way people use OnlyFans tells us a lot about their habits. Mobile is king, making up about 83% of all visits. This matches how people use the internet today, but it's even more obvious on OnlyFans.

iOS users make up 52% of mobile users, while Android has 48%. This is unusual since Android phones are more common worldwide, which might mean OnlyFans users have more money to spend.

Desktop users might be fewer, but they behave differently. They:

• Spend 27% more time per session
• Look at 40% more pages per visit
• Buy paid subscriptions more often

The platform's design is vital for handling these different usage patterns. The mobile experience gets better with each update, catching up to desktop. Tablets make up a small but growing 5% of all sessions.

Usage times vary between mobile and desktop users. Mobile peaks during commute times and late at night, while desktop users are most active during lunch breaks and after work. This shows how OnlyFans fits into people's daily schedules across different devices.

OnlyFans Creator Metrics: Growth, Gender, and Approval Rates

Content creators are the lifeblood of the OnlyFans ecosystem. The platform now has 4.6 million content creators in 2025. These creators form the foundation of OnlyFans' business model and financial success. Let's take a closer look at the metrics that show how this creator community has evolved.

Total number of creators and growth trends

OnlyFans creators' growth story has been remarkable. The platform started with just 348,000 creators in 2019 and achieved a stunning 1,082% increase over five years.

Here's how this expansion happened:

• 2019: 348,000 creators (baseline)
• 2020: 1.6 million creators (365% year-over-year growth)
• 2021: 2.16 million creators (33.5% year-over-year growth)
• 2022: 3.18 million creators (47.2% year-over-year growth)
• 2023: 4.12 million creators (29.4% year-over-year growth)
• 2025: 4.6 million creators (13% increase from previous period)

The platform saw its most dramatic growth during the COVID-19 pandemic. Creator numbers jumped by 365% between 2019 and 2020. Growth rates have moderated since then, but the platform still adds about one million new creators each year.

Creators make up just 1.5% of the total user base. This creates a powerful ratio where each creator has approximately 74 fans, which shows the substantial audience available to content producers.

Gender breakdown of creators

Clear gender patterns emerge in OnlyFans' creator demographics. About 70% of OnlyFans creators identify as women, while 30% identify as men. Some sources suggest female representation might reach up to 80%.

Male creators have gained ground over the last several years. Male creator registrations tripled during the pandemic, while female registrations doubled. This shows a gradual shift in gender balance. Current estimates suggest between 90,000 to 500,000 male creators are active on the platform.

About 1% of creators identify as non-binary or genderqueer, and 10% of creators identify as LGBTQ+. This diversity showcases the platform's inclusive nature, whatever content type creators produce.

Most creators reach diverse audiences. 65% report their audience has both men and women. This shows how content appeals across different demographic groups.

Creator approval and rejection rates

In stark comparison to what many believe, becoming an OnlyFans creator requires passing strict verification. The platform maintains high standards, with only 36% of creator applications receiving approval in February 2025. That month saw 179,522 requests to open creator accounts.

The second half of 2024 saw OnlyFans process around 1.1 million creator applications. The platform approved only 396,272 new accounts. This selective approach helps maintain quality and compliance standards.

Rejection rates have varied over time, sometimes becoming even stricter. To name just one example, May 2022 saw 97% of creator applications denied. This shows the platform's steadfast dedication to verification protocols.

January 2025 saw 214,312 submitted creator accounts, with only 73,971 approved (about 32%). The platform also removed 31,718 accounts in March 2024 for violating terms of service.

These approval metrics show how OnlyFans balances rapid growth with content quality and legal compliance. This approach helps maintain its leading position in the creator economy.

OnlyFans Earnings Statistics: How Much Do Creators Make?

The OnlyFans earnings statistics show a massive income gap: the average OnlyFans creator earns between $150-$180 per month, while top earners rake in millions. These numbers paint a complex picture of the platform's digital world in 2025.

Average income by creator tier

OnlyFans creators' income follows a clear tier system:

• Top 0.1% creators: Average $146,881 monthly
• Top 1% creators: Average $33,984 monthly
• Top 1-5% creators: Average $8,208 monthly
• Top 10% creators: Around $1,000-$10,000 monthly
• Average creators: $150-$180 monthly
• Bottom tier: Many earn just $24 monthly

Creators must earn at least $6,000 monthly to reach the coveted top 1%. The elite creators in the top 0.01% can earn over $300,000 monthly. Celebrities like Blac Chyna reportedly earn around $20 million monthly.

Direct messages generate about 70% of creator's income, while subscriptions make up just 4.11% of revenue. Successful creators focus on individual-specific experiences and interaction rather than just growing their subscriber base.

Top 1% vs bottom 90% income disparity

OnlyFans has one of the most unequal economic structures in any digital marketplace. The platform's income distribution looks more skewed than most countries' wealth inequality.

The platform's top 1% creators grab 33% of all revenue, and the top 10% collect 73% of all earnings. The top 0.1% alone take 76% of all revenue, leaving the remaining 99.9% of creators to split just 24%.

The platform's Gini index reaches 0.83, which exceeds South Africa's 0.68 – the world's most unequal economy. About 83% of creators earn less than $100 monthly. OnlyFans serves as a side income for most creators rather than a sustainable career path.

Earnings by gender and content type

OnlyFans' gender earnings gap shows an unusual pattern compared to traditional industries. Female creators earn 78% more than their male counterparts.

Female creators' monthly earnings average around $700, and their top 10% earn over $10,000 monthly through tips and premium messaging. About 25% of female creators earn over $5,000 monthly.

Male creators average $180 monthly, and 40% earn less than $100 monthly. Only 10% of male creators reach the $5,000 monthly mark.

OnlyFans serves as the main income source for 88% of female creators, compared to 50% of male creators. Female creators tend to vary their income streams better – 65% use paid messages and tips regularly, versus 40% of male creators.

Creators who succeed usually combine multiple revenue streams. Subscribers pay $7.20 on average per subscription, yet creators earn just $2.06 per subscriber. This difference exists because only 4.2% of subscribers pay anything, and a tiny 0.01% of subscribers ("whales") generate 20.2% of all revenue.

Subscriber Behavior and Spending Patterns

Recent OnlyFans statistics reveal a surprising truth: most subscribers never pay anything on the platform. This challenges what we know about how creators make money. The platform's success depends on a small group of paying users who keep the whole system running.

Average spend per subscriber

Male subscribers who pay spend about $48.52 per creator. But here's the catch – creators only earn $2.06 per subscriber on average. This big difference exists because subscriptions make up just a small part of total spending.

A typical OnlyFans subscription costs $7.20 monthly. Creators keep 80% ($5.76) and the platform takes 20% ($1.44). The subscription prices range from $4.99 to $49.99 monthly.

The average creator has about 21 subscribers, though this number changes a lot between top creators and beginners. Fans usually follow 1-3 creator accounts at once, based on what they like and can afford.

Percentage of paying vs non-paying users

Here's something interesting – only 4.2% of subscribers spend money on OnlyFans. This means 95.8% of subscribers don't pay anything at all.. These numbers paint a different picture of how the platform really works.

The numbers tell an interesting story about user behavior:

• 50.3% of fans (11,870 users) leave after day two
• 29.5% (6,960 fans) buy once on day one and never return
• Only 5% stay active after 10 days
• Fans stick around for 44.85 days on average

Paid pages see subscription renewals 18.4% of the time. This shows how hard it is for creators to keep steady income.

Role of tips, messages, and custom content

Direct interaction drives most of OnlyFans' revenue. Messages bring in 69.74% of all money, while subscriptions only make up 4.11% of earnings.

Money comes in through different channels:

• Messages: 1,383,252 transactions (most popular)
• Tips: 537,386 transactions
• Subscription payments: 61,957 transactions
• Renewals: 36,266 transactions
• Paid posts (PPV content): 26,884 transactions

A tiny group of big spenders makes a huge difference. These "whales" – just 0.01% of subscribers – bring in 20.2% of all revenue. The top 100 spenders each put in between $1,397 and $59,030.

Timing plays a big role too. Over 83% of payments happen in the first 48 hours after subscribing. Weekends bring in more money, with Saturday getting 15.4% of transactions compared to Wednesday's 13.6%.

This data shows creators an important truth: they make more money through personal messages, custom content, and special pay-per-view offers than from simple subscription fees.

OnlyFans Statistics by Country and Region

OnlyFans shows clear regional patterns in how its users and creators spread across the globe. The platform's reach goes way beyond English-speaking countries, though some regions still dominate both user numbers and revenue.

Top countries by user and creator count

The United States leads the pack with about 1.1 million creators. The United Kingdom comes next with 280,000 creators, followed by Canada at 175,000 creators and Australia with 140,000 creators. Canada's numbers are impressive – it has 45,761 creators per million residents, which is huge for its population size.

The U.S. dominates user traffic too, making up 39.11% of all platform visits. Next comes the United Kingdom (4.2%), Mexico (3.97%), Germany (3.51%), and Brazil (3.44%). Cyprus stands out in an interesting way – it has 3,850 female creators per 100,000 women, beating much bigger countries.

Revenue contribution by region

The U.S. dominated OnlyFans' money flow in 2023. American users brought in $863.34 million, which makes up 60% of the platform's total net revenue.

The United Kingdom and Europe together brought in $229.36 million (about 16% of revenue), while other regions added $214 million (around 17%). These numbers haven't changed much since 2021, with the American market still bringing in most of the platform's earnings.

State-level data in the U.S.

U.S. states show big differences in creator numbers. Nevada tops the list with 31.46 creators per 100,000 residents. Washington D.C. follows with 21.73. California has the most creators overall at 4,761 (12.7% of U.S. total), with Florida (3,354) and Texas (3,352) right behind.

These three states make up 28.9% of all U.S.-based creators. Nevada's numbers really stand out – they're 108% higher than California's rate of 12.20 per 100,000 residents. It's worth noting that both Washington, D.C. and Nevada have the U.S.'s highest unemployment rates, which might explain why so many people there become creators.

Conclusion

OnlyFans has grown into a financial powerhouse in the creator economy. Its $4.8 billion valuation and growth numbers show how deeply the platform affects digital content monetization. The platform evolved from a niche service into a global force with 377.5 million registered users and 4.6 million creators.

The platform's income inequality stands out as its most striking feature. The average creator makes just $150-180 monthly, while the top 0.1% rake in 76% of all revenue. This creates a creator economy where a small elite group holds most of the success.

The subscriber behavior tells an unexpected story. Only 4.2% of subscribers spend money on the platform. But OnlyFans thrives because these paying users generate big revenue, especially through direct messages rather than subscription fees.

Geographic data paints an interesting picture of OnlyFans' global reach. The United States leads with 39.11% of platform visits and brings in 60% of total revenue. This shows how crucial the American market is to the platform's success.

The revenue growth from $270 million in 2019 to $7.22 billion in 2024 shows OnlyFans' remarkable staying power. The platform handled its original explosive growth during the pandemic well and now expands at a steady pace in a variety of content categories.

These statistics give creators a reality check when they think about joining OnlyFans. Success comes from understanding the platform's economics – especially how individual-specific content through messages and tips works better than just counting subscribers. The platform stays competitive with tough approval rates and fierce competition for subscriber attention.

Without doubt, OnlyFans has changed how digital content monetization works by connecting creators directly with consumers. Most creators earn modest incomes, but the platform gives millions economic opportunities while changing our views on content creation and consumption in the digital world.

FAQs

Q1. How many creators are on OnlyFans in 2025?

As of 2025, OnlyFans hosts approximately 4.6 million content creators. This represents significant growth from previous years, with the

platform experiencing a 13% increase in creator accounts compared to 2023.

Q2. Who are the top earners on OnlyFans?

The top 0.1% of creators on OnlyFans earn an average of $146,881 monthly. These elite creators capture a disproportionate 76% of all revenue on the platform, while the vast majority of creators earn significantly less.

Q3. Is it still possible to make money on OnlyFans in 2025?

Yes, it's still possible to make money on OnlyFans in 2025, but success varies widely. While the average creator earns between $150-$180 per month, top performers can make substantial incomes. The key to success often lies in personalized content and direct engagement with subscribers.

Q4. What percentage of OnlyFans creators are considered successful?

Only a small percentage of OnlyFans creators achieve significant financial success. The top 1% of creators earn an average of $33,984 monthly, while about 83% of creators earn less than $100 monthly. This indicates that roughly 17% of creators might be considered financially successful on the platform.

Q5. How do subscriber spending patterns affect creator earnings?

Subscriber spending patterns greatly impact creator earnings. Surprisingly, only 4.2% of subscribers actually spend money on the platform. However, these paying users, especially the top 0.01% known as "whales," generate substantial revenue. Direct messages account for 69.74% of all revenue, far outweighing subscription fees at just 4.11% of earnings.