85+ Multi Channel Marketing Statistics for 2026: Adoption, ROI, and Channel Benchmarks

Multi channel marketing statistics for 2026 show the category is now central to the buying journey: independent market research firms put global multichannel marketing spend between $11.65 billion and $192.91 billion depending on how the category is scoped, with growth rates as high as 25.8% a year.

Campaigns that use three or more channels earn a 287% higher purchase rate than single-channel campaigns, according to Omnisend's merchant data.

This article pulls together the most recent, sourced multi channel marketing statistics, covering market size, channel-by-channel benchmarks, ROI, retention, and the adoption gaps still holding most teams back.

Quick answer: Multi channel marketing campaigns using three or more channels generate a 287% higher purchase rate than single-channel campaigns (Omnisend, 2026), and companies with strong omnichannel engagement retain 89% of customers versus 33% for weak performers

(Invesp, cited via Capital One Shopping, 2026).

Key stats at a glance:

• The global multichannel marketing hubs market reached $7.13 billion in 2026, up from $6.43 billion in 2025 (The Business Research Company, 2026)
• Campaigns using three or more channels earn a 287% higher purchase rate than single-channel campaigns (Omnisend, 2026)
• Companies with strong omnichannel engagement retain 89% of customers, compared to 33% for weak performers (Invesp/Capital One Shopping, 2026)
• Only 30% of marketers report major multichannel success, up from 17% the prior year (Okoone, 2026)
• 37% of marketers name data quality their top multichannel challenge (Ascend2, cited via Salesgenie, 2025)

Multi Channel Marketing Statistics: Market Size and Growth

Market sizing for multi channel marketing varies sharply by research firm, largely because each defines the category differently: some scope it to marketing hub software, others to total multichannel ad and campaign spend.

1. The global multichannel marketing hubs market reached $6.43 billion in 2025 and grew to $7.13 billion in 2026, a 10.9% year-over-year increase (The Business Research Company, 2026)
2. That same market is projected to reach $10.13 billion by 2030, a 9.2% compound annual growth rate from 2026 (The Business Research Company, 2026)
3. A separate Business Research Company report scoping the broader multichannel marketing market puts 2025 spend at $11.65 billion, up from $9.25 billion in 2024, a 25.9% compound annual growth rate (The Business Research Company, 2026)
4. That broader-scope market is projected to reach $27.31 billion by 2029 (The Business Research Company, 2026)
5. A third estimate, scoping multichannel marketing to include total digital and offline campaign spend rather than software alone, puts the market at $181.77 billion in 2024 and $192.91 billion in 2025 (Usama Khan compilation citing multiple market reports, 2026)
6. Global marketing technology spending broadly, the infrastructure layer underneath most multichannel campaigns, is valued at $557.94 billion in 2025 and projected to reach $3,286.94 billion by 2035, a 19.4% compound annual growth rate (RevenueMemo, 2026)

Multichannel marketing market size: source comparison

Source	Figure	Date	Scope or method note
The Business Research Company (hubs report)	$7.13B in 2026, growing to $10.13B by 2030	2026	Scoped narrowly to marketing hub software platforms
The Business Research Company (broader report)	$11.65B in 2025, growing to $27.31B by 2029	2026	Scoped to the wider multichannel marketing category, not just hubs
Compiled market report data (via Usama Khan)	$181.77B in 2024, $192.91B in 2025	2026	Scoped to total multichannel marketing spend across digital and offline channels, a much broader definition than software-only estimates

What this means: the wide spread between these figures is a scope problem, not a data quality problem.

Before citing a single "market size" number, check whether the report is measuring software revenue or total campaign spend, since the two differ by more than 25x.

Consumer Behavior Across Channels

Multichannel marketing, defined as the blending of different distribution and promotional channels to reach a customer, according to Wikipedia, only works when a business understands how shoppers actually move between those channels.

Shoppers do not wait for brands to catch up. They move between devices, research on one channel, and buy on another, often within the same session.

7. 73% of retail consumers use multiple channels during their shopping journey, based on a survey of 46,000 shoppers (Capital One Shopping, 2026)
8. The average consumer now uses roughly six touchpoints before completing a purchase, up from about two touchpoints 15 years ago (RevenueMemo, 2026)
9. 86% of shoppers research products online even when they plan to buy in-store (Capital One Shopping, 2026)
10. 72% of in-store shoppers use their smartphone to compare prices or read reviews while on the sales floor (Marketing LTB, 2026)
11. 83% of customers research products online before visiting a physical store (Marketing LTB, 2026)
12. Converting a single-channel customer to an omnichannel customer increases their shopping frequency and basket size by 8% (Capital One Shopping, 2026)
13. Omnichannel customers spend an average of 16% more per order than single-channel shoppers (Capital One Shopping, 2026)
14. 76% of consumers owned four or more connected devices in 2025, up from far fewer a decade earlier (Omnisend, 2026)
15. Offering "click and collect" or in-store pickup increases purchase likelihood by 19.8% (Capital One Shopping, 2026)
16. The click-and-collect retail market is projected to reach $177.9 billion in 2026, up 15.3% year over year, representing 19.9% of total multichannel ecommerce sales (RevenueMemo, 2026)
17. Multichannel ecommerce sales overall are projected to total $892.4 billion in 2026, up 15.0% year over year (RevenueMemo, 2026)

Closing note: the pattern across every one of these figures is the same: customers are already multichannel by default.

The strategic question for marketers is no longer whether to support multiple channels, but how tightly those channels are stitched together around a single customer record.

Email Channel Benchmarks

Email remains the highest-volume channel in most multichannel programs.

Global email marketing revenue was valued at roughly $8.3 billion in 2023 and is projected to grow to $18.9 billion by 2028, according to data from Statista, underlining how much budget still runs through this one channel even as reported performance benchmarks vary enormously depending on how the sending platform measures opens.

18. Email marketing delivers a return between $36 and $42 for every $1 spent, according to Litmus research (Litmus, cited via InboxAlly, 2026)
19. That $36 to $42 return outperforms paid search ($2), social advertising ($2.80), and display advertising ($1.35) on a per-dollar basis (DigitalApplied, 2026)
20. Klaviyo's 2026 benchmark report, covering more than 183,000 ecommerce brands, found campaign open rates ranging from 28.7% (mass merchant) to 33.1% (clothing and accessories) (Klaviyo, cited via CO Consulting, 2026)
21. Brevo's 2026 Marketing Orchestration Benchmark, built on data from more than 175,000 active senders across 2025, found an average open rate of 20.73%, rising to 33.87% when Apple Mail Privacy Protection opens are included (Brevo, 2026)
22. The same Brevo benchmark found an average click-through rate of 2.27% for marketing campaigns, with the top 10% of senders reaching 5.22% (Brevo, 2026)
23. MailerLite's 2025 benchmark data, covering millions of emails across hundreds of thousands of accounts, put the average open rate at 43.46%, nearly unchanged from 42.35% in 2024 (MailerLite, 2026)
24. MailerLite's data also found an average click-to-open rate of 6.81% in 2025, up from 5.63% in 2024 (MailerLite, 2026)
25. Validity's 2026 Email Deliverability Benchmark found global inbox placement rose to 87.2% in 2025, up 3.7 percentage points year over year (Validity, cited via Open-rate.com, 2026)
26. Apple Mail Privacy Protection now affects roughly 46% to 60% of recorded email opens, which is why open rate figures vary so widely between reporting platforms (HubSpot and Litmus, cited via multiple 2026 benchmark reports)
27. Personalized subject lines increase open rates by 20% to 26% compared to generic subject lines (Adobe for Business, cited via InboxAlly, 2026)
28. The UK's DMA Email Benchmarking Report 2026 found an average delivered rate of 99.2% and UK inbox placement of roughly 91%, down more than 2 percentage points year over year (DMA, 2026)
29. B2B email delivered rates rose from 90.7% to 95.6% year over year in the same DMA report (DMA, 2026)
30. Inactive subscribers still drive roughly 25% of email program revenue through inbox presence alone, according to the DMA's 2026 analysis (DMA, cited via Open-rate.com, 2026)

Email open rate: source comparison

Source	Figure	Date	Scope or method note
MailerLite	43.46% average open rate	2025 data, published 2026	Spans 46 industries and 7 regions; includes Apple MPP-inflated opens without separating them out
Brevo	20.73% (33.87% including Apple MPP)	2025 data, published 2026	175,000+ active senders; explicitly separates human opens from Apple MPP bot-triggered opens
Klaviyo	28.7% to 33.1% by industry	2026	Ecommerce senders only, a narrower and typically lower-converting sample than all-industry benchmarks

What this means: open rate is the least comparable metric in email marketing right now because of how differently platforms handle Apple Mail Privacy Protection.

Click-through rate and click-to-open rate are more reliable for benchmarking a multichannel program's email leg.

SMS and Mobile Messaging Benchmarks

SMS is the fastest-growing channel inside most multichannel stacks, and its performance gap over email is one of the most consistently repeated findings in the category, though "open rate" needs the same scrutiny here as it does in email.

31. SMS click-through rates range from 21% to 35%, compared with roughly 3.25% for email, according to Omnisend's 2026 merchant data spanning more than 150,000 brands (Omnisend, 2026)
32. Optimonk's compiled 2026 data puts SMS click-through rates at 19% to 20%, against email's 0.77% to 4.36% range depending on industry (Optimonk, 2026)
33. SMS response rates average 45%, compared with roughly 6% to 10% for email across the same compiled sources (Optimonk and Falkon SMS, 2026)
34. SMS delivery rates settled at 96.8% in 2026 after the US carrier 10DLC registration system stabilized, with Tier 1 carriers delivering above 97.4% for registered brands (DigitalApplied, 2026)
35. 84% of consumers had opted in to receive business text messages as of 2025, up 35 percentage points since 2021 (Ringly, 2026)
36. Ecommerce SMS revenue per send averages $0.71 in 2026, with the top quartile of senders reaching $1.46 (DigitalApplied, citing Klaviyo and Postscript benchmarks, 2026)
37. Brands that combine SMS with email see 47% higher customer retention than brands using either channel alone (Ringly, 2026)
38. In finance, 72% of companies report SMS click-through rates above 20%, the highest of any sector measured (Omnisend, 2026)
39. Hospitality brands report the strongest SMS conversion performance, with 69% seeing campaign conversion rates of 20% or higher (Omnisend, 2026)
40. Personalized SMS campaigns using a recipient's name or purchase history convert 35% better than generic sends (Messageflow, 2026)
41. Behavioral segmentation, such as isolating shoppers who clicked but did not purchase, lifts SMS click-through rate by 47% compared with an unsegmented send to the same list (Messageflow, 2026)
42. Personalization using a recipient's first name alone improves SMS conversion by 22% (Messageflow, 2026)
43. Combined US smartphone reach for RCS messaging, the richer successor to plain SMS, reached 54% in April 2026 and is tracking toward 72% by the fourth quarter of 2027 (DigitalApplied, 2026)

SMS vs email: channel performance comparison

Metric	SMS	Email
Click-through rate	21% to 35% (industry-dependent)	0.77% to 4.36%
Response rate	45%	6% to 10%
Delivery rate (US, registered senders)	96.8%	Not directly comparable (deliverability measured as inbox placement)
Revenue per send (ecommerce)	$0.71 average, $1.46 top quartile	Varies widely by list size and segmentation

Closing note: the widely repeated "98% SMS open rate" figure is treated with caution in this article and left out of the numbered list above.

Multiple 2026 benchmark sources note that SMS open rate measures device-level message delivery rather than confirmed reading, which makes it structurally inflated in the same way Apple MPP inflates email opens.

Social Media and B2B Channel Benchmarks

Social platforms and B2B-specific channels round out most multichannel programs, particularly for brands running parallel B2C and B2B motions.

44. Email is the most-used channel among B2C marketers at 82.4% adoption, followed by social media at 66.7%, mobile website at 58%, desktop website at 52.7%, and mobile app at 51.6% (MoEngage, 2025)
45. Email is also the channel B2C marketers perceive as most effective, cited by 73.5% (MoEngage, 2025)
46. 55.2% of marketers now tailor communications to real-time customer actions and behavior, the most common personalization method reported (MoEngage, 2025)
47. Only 2.9% of B2C marketers report not personalizing communications at all in 2025, down from 10.1% in 2024 (MoEngage, 2025)
48. Half of B2B marketers cite email as one of the three channels with the biggest impact on their multichannel strategy, and a third cite social media (ZoomInfo and Ascend2, cited via MarketingProfs, 2023 survey of 101 B2B marketers)
49. 39% of B2B marketers say having a cohesive multichannel strategy is extremely important, and another 50% say it is somewhat important (MarketingProfs, 2023)
50. 57% of B2B marketers say their multichannel strategy is now at least partially automated (MarketingProfs, 2023)
51. LinkedIn direct messages achieve a 10.3% response rate, roughly double the 5.1% average for cold email outreach (Expandi, cited via Landbase, 2026)
52. LinkedIn connection requests average a 29.61% acceptance rate across industries (Expandi, cited via Landbase, 2026)
53. Combining LinkedIn and email in a coordinated sequence produces roughly 3x better conversion rates than either channel used alone (Closely, cited via Landbase, 2026)
54. Over 50% of B2B sales leads still originate from cold calls in 2025, and more than 80% of sales leaders say calling remains a core part of their outbound strategy (Martal cold-calling effectiveness analysis, 2026)
55. 82% of buyers will agree to a meeting from a cold call when the outreach is relevant, according to RAIN Group research (RAIN Group, cited via Martal, 2026)
56. 80% of buyers say personalized content makes them more likely to convert, and 71% expect personalization in B2B outreach specifically (McKinsey research, cited via Martal, 2026)

Closing note: the B2B figures above are three years old at the survey level (2023), the freshest publicly available breakdown of channel impact by rank found for this piece, and are flagged here rather than presented as current-year data.

ROI and Effectiveness of Multi Channel Campaigns

This is where the case for coordinating channels rather than running them independently gets made in dollar and percentage terms.

57. Campaigns using three or more channels earn a 287% higher purchase rate than single-channel campaigns (Omnisend, 2026)
58. Companies with strong omnichannel customer engagement see a 9.5% year-over-year increase in annual revenue, compared to 3.4% for companies with weak omnichannel engagement (Aberdeen Group research, cited across multiple 2026 compilations)
59. Omnichannel customer engagement increases average sales revenue by 9.5% relative to single-channel engagement, corroborating the Aberdeen figure independently (Capital One Shopping, 2026)
60. 95.4% of B2C marketers now use AI within their omnichannel marketing strategy, up from 77.2% the year before (RevenueMemo, 2026)
61. Marketing technology stacks are actively used at only 49% of their purchased capacity on average, even though 96% of marketers rate their stack as successful (Usama Khan compilation, 2026)
62. 40% of marketers say proving ROI across channels is their top reporting challenge (Usama Khan compilation, 2026)
63. Multi-touch attribution adoption grew from 31% to 47% of marketing teams over the period tracked in the same compilation (Usama Khan compilation, 2026)
64. 52% of marketers use three to four marketing channels on average in their current programs (Usama Khan compilation, 2026)
65. 64% of marketers believe multichannel marketing is a requirement for achieving long-term business goals (Usama Khan compilation, 2026)
66. 91% of top-performing marketing teams now rate multichannel marketing as their single most impactful strategy, up from 86% the year before (Usama Khan compilation, 2026)

Closing note: the ROI case for multichannel is consistent across independent sources on the topline number (287% higher purchase rate, roughly 9.5% revenue lift for strong omnichannel execution), but the operational numbers underneath it (49% martech utilization, 40% struggling with attribution) show most teams are not yet capturing the full benefit.

Customer Retention and Lifetime Value

Coordinated channels do not just convert better once, they keep customers coming back, and the retention gap between strong and weak omnichannel execution is one of the largest in this dataset.

67. Companies with strong omnichannel engagement retain 89% of customers, compared to 33% for companies with weak omnichannel engagement, a gap of 56 percentage points (Invesp, cited via Capital One Shopping and Martal, 2026)
68. Omnichannel shoppers deliver a 30% higher lifetime value than single-channel shoppers (McKinsey research, cited via multiple 2026 compilations including Capital One Shopping and Loyaltypass)
69. Acquiring a new customer costs 5 to 7 times more than retaining an existing one, which is why the 89% versus 33% retention gap compounds so quickly (RevenueMemo, 2026)
70. Companies leading in personalization generate 40% more revenue from personalization activities than competitors (McKinsey research, cited via Loyaltypass, 2026)
71. A 5% improvement in customer retention can increase profits by 25% to 95%, depending on industry (Bain and Company, cited via Ringly, 2026)
72. Only 42% of companies say they can accurately measure customer lifetime value, despite 89% agreeing it matters greatly to brand loyalty (Loyaltypass, 2026)
73. Repeat customers spend 67% more per transaction than first-time buyers (Loyaltypass, 2026)
74. Customer acquisition costs have risen 222% over the past eight years, raising the stakes on retention-focused multichannel strategy (Loyaltypass, 2026)
75. Omnichannel buyers show revenue growth roughly 3.5 times faster than single-channel buyers in B2B contexts (Fullview research, cited via Martal, 2026)
76. Teams that align sales and marketing around a shared omnichannel approach see 208% higher marketing-sourced revenue (LinkedIn research, cited via Martal, 2026)

Omnichannel vs single-channel: retention and value comparison

Metric	Strong omnichannel execution	Weak or single-channel execution
Customer retention rate	89%	33%
Customer lifetime value	30% higher	Baseline
Annual revenue growth	9.5% year over year	3.4% year over year

Strategy, Adoption, and the Execution Gap

Nearly every marketer says multichannel matters. Far fewer say they are executing it well, and the reasons are consistent across sources.

77. Only 30% of marketers report major success with multichannel marketing, up from 17% the year before (Okoone, cited via Landbase, 2026)
78. 37% of marketers name data quality as their top multichannel marketing challenge, and 27% cite data quantity (Ascend2, cited via Salesgenie, 2025)
79. B2B marketers cite creating an effective multichannel strategy as their top challenge, at 57%, followed by insufficient budget or resources at 46%, and data quality at 44% (ZoomInfo and Ascend2, cited via MarketingProfs, 2023 survey of 101 B2B marketers)
80. 67% of marketers name breaking down internal silos as their single biggest multichannel challenge (Usama Khan compilation, 2026)
81. 45% of marketers center their overall marketing strategy around multiple channels rather than treating channels as separate efforts (Usama Khan compilation, 2026)
82. 45.7% of QSR marketers say their biggest engagement challenge is a lack of clarity around which channels are actually effective (MoEngage, 2025)
83. 25.4% of QSR marketers cite reconciling digital and offline channel data as their top difficulty in building omnichannel experiences (MoEngage, 2025)
84. 52.6% of B2C marketers say delivering personalized experiences is their top channel engagement challenge in 2025, up from budget constraints being the top answer in 2024 (MoEngage, 2025)
85. 89% of researchers and marketing teams are experimenting with AI to improve omnichannel insight generation, and 83% aim to use AI to unify disparate data sources (RevenueMemo, 2026)

Multichannel challenges: B2B benchmark table

Challenge	Share of B2B marketers citing it as a major issue
Creating an effective multichannel strategy	57%
Insufficient budget or resources	46%
Data quality	44%
Breaking down internal silos	67%

Multichannel marketing market size: year-over-year trend

Year	Multichannel marketing hubs market	Broader multichannel marketing market
2024	Not separately reported	$9.25 billion
2025	$6.43 billion	$11.65 billion
2026	$7.13 billion	Not yet reported at this scope
2029 (projected)	Not separately reported	$27.31 billion
2030 (projected)	$10.13 billion	Not separately reported

Closing note: the throughline across every adoption statistic here is the same gap: strategy and belief in multichannel marketing are close to universal, but data quality, siloed tools, and unclear attribution are what keep the majority of teams out of the 30% reporting major success.

How These Statistics Were Compiled

Every figure in this article was checked against the most recently published version of its source rather than pulled from memory or from other listicles.

The source hierarchy prioritized primary releases (vendor benchmark reports built on first-party sending data, market research firm reports, and named academic or survey research) over secondary reporting, and secondary reporting over aggregator sites.

Two sources found during research, a stat-aggregator page claiming "100 statistics" with no verifiable per-figure citation and a topic hub page with no actual article content, were excluded entirely because neither could be traced to a checkable original source.

No figure here predates 2021, and the large majority are 2025 or 2026 data. Where credible sources disagreed, most notably on market size and email open rates, the conflicting figures are shown side by side in source-comparison tables rather than averaged or silently resolved.

This article will be reviewed and refreshed as new benchmark reports are published, expected within twelve months.

Conclusion

Two patterns hold across every category of data in this article. First, coordinating channels beats running them in isolation by a wide and consistent margin: a 287% higher purchase rate for three-plus channel campaigns, an 89% versus 33% retention gap between strong and weak omnichannel execution, and a 30% lifetime value premium for omnichannel customers all point the same direction.

Second, most organizations have not closed the gap between believing in multi channel marketing and executing it well, with only 30% reporting major success and data quality cited as the top blocker by more than a third of marketers.

Going forward, the multi channel marketing statistics that matter most will likely shift from adoption numbers, which are already near-universal, toward execution metrics: attribution accuracy, martech utilization, and data quality scores.

Brands that close those operational gaps, rather than simply adding more channels, are the ones positioned to capture the revenue and retention advantages this data already shows are available.

FAQ

What is multi channel marketing?

Multi channel marketing means reaching customers through two or more independent channels, such as email, social media, direct mail, and SMS, where each channel can run its own message and strategy. 73% of retail consumers already use multiple channels during their shopping journey, whether or not a brand coordinates them (Capital One Shopping, 2026).

How is multi channel marketing different from omnichannel marketing?

Multichannel marketing uses several channels independently, while omnichannel marketing unifies those channels around one consistent customer experience and data record. The performance gap between the two is measurable: companies with strong omnichannel engagement retain 89% of customers, compared to 33% for weaker, more siloed execution (Invesp, cited via Capital One Shopping, 2026).

What is the ROI of multi channel marketing compared to single-channel marketing?

Campaigns using three or more channels earn a 287% higher purchase rate than single-channel campaigns, according to Omnisend's 2026 merchant data spanning more than 150,000 brands. Companies with strong omnichannel engagement also report roughly 9.5% year-over-year revenue growth, compared to 3.4% for weak omnichannel performers (Aberdeen Group research, cited via 2026 compilations).

Which channel performs best in a multi channel program?

There is no single best channel; performance depends on what is measured. SMS leads on click-through rate (21% to 35%) and response rate (45%), while email leads on cost efficiency, returning $36 to $42 for every $1 spent (Litmus, cited via InboxAlly, 2026; Omnisend and Optimonk, 2026). Most of the largest gains come from combining channels rather than picking one.

What is the biggest challenge in multi channel marketing?

Data quality is the most frequently cited challenge, named by 37% of marketers overall and 44% of B2B marketers specifically, alongside insufficient budget (46% of B2B marketers) and difficulty building an effective strategy in the first place (57% of B2B marketers) (Ascend2, cited via Salesgenie and MarketingProfs, 2025 and 2023).

What do multi channel marketing statistics show about market size?

Estimates vary widely by scope. The narrower multichannel marketing hubs software market reached $7.13 billion in 2026, while broader estimates that include total multichannel campaign spend put the market between $11.65 billion and $192.91 billion depending on methodology (The Business Research Company and compiled market data, 2026).

How many marketers are actually succeeding with multichannel marketing?

Only 30% of marketers report major success with multichannel marketing, though that is an improvement from 17% the year before, indicating the gap between adoption and execution is narrowing slowly (Okoone, cited via Landbase, 2026).

Does combining SMS and email actually improve results?

Yes. Brands that combine SMS with email report 47% higher customer retention than brands relying on either channel alone, and coordinated LinkedIn-plus-email sequences produce roughly 3x better conversion rates than either channel used independently (Ringly, 2026; Closely, cited via Landbase, 2026).