Moz Pro Pricing: All Plans, Costs, and What You Actually Get

Moz Pro has four paid plans ranging from $49 to $299 per month on monthly billing, or $39 to $239 per month when billed annually. There's no free plan, but a free trial is available on select tiers.

At a Glance: Moz Pro Pricing Plans

Here's the full picture before anything else.

Plan	Monthly Price	Annual Price (per mo)	Tracked Keywords	Campaigns	Pages Crawled/mo	User Seats
Starter	$49	$39	50	1	100K	1
Standard	$99	$79	300	3	400K	1
Medium	$179	$143	1,500	10	2M	2
Large	$299	$239	3,000	25	5M	3

Annual billing saves roughly 20% across all plans. Moz typically bills annual subscriptions upfront, so factor that in before committing.

What Is a "Campaign" in Moz Pro?

This trips up a lot of first-time buyers. A campaign in Moz Pro is simply one tracked website or web property. When a plan says "3 campaigns," it means you can actively track and monitor three separate websites — their rankings, crawl health, and link data.

In practice, most solo SEOs use one campaign slot for their own site and the remaining slots to track competitors. Agencies, on the other hand, typically need one campaign per client. That's why campaign count is often the first limit people hit — not keyword count.

Also Read: advertise feedbuzzard com

Moz Pro Plans: What Each Tier Actually Includes

Starter — $49/month ($39/month billed annually)

Designed for individual site owners, bloggers, and small businesses managing a single website. The Starter plan gives you one campaign, 50 tracked keywords, and 100,000 pages crawled per month.

What you get:

• 1 user seat
• Keyword research and competitive research tools
• AI Overviews tracking by keyword
• Brand Authority Score
• Moz AI-powered tools
• AI Content Briefs
• 24-hour online support

The 50-keyword limit is tight. If you're tracking anything beyond a handful of core terms, you'll feel that ceiling quickly. The single campaign also means Starter becomes impractical the moment you need to manage more than one website. For a genuine beginner with one site and modest ambitions, it works.

For anyone growing, it's a short-term solution.In practice, teams commonly report outgrowing the Starter plan within a few months once active content publishing begins and keyword tracking needs expand.

Standard — $99/month ($79/month billed annually)

Standard is reportedly Moz's most popular individual plan. It steps up to 3 campaigns, 300 tracked keywords, and 400,000 pages crawled monthly — a meaningful jump from Starter.

What's added over Starter:

• 3 tracked sites (campaigns)
• 300 tracked keyword rankings
• Unlimited scheduled reports
• Backlink analysis
• MozBar Premium browser extension

MozBar Premium is worth highlighting here. It overlays Domain Authority and Page Authority data directly in your search results, which saves real time during link prospecting and content research.

It's one of those features that sounds minor until you're using it daily. As reported by VentureBeat, Moz built its reputation on making SEO data more accessible to everyday marketers — and MozBar is one of the clearest expressions of that original mission.

Medium — $179/month ($143/month billed annually)

Medium is where Moz Pro starts to make sense for agencies. Ten campaigns, 1,500 tracked keywords, 2 million pages crawled per month, and two user seats included.

What's added over Standard:

• 10 campaigns
• 1,500 tracked keywords
• 2M pages crawled/month
• 2 user seats
• Branded reports and report templates
• Increased quotas across SEO tools

What's often overlooked is that Moz uses the Medium plan as the baseline for its free trial. That means when you start a trial, you're testing the full Medium experience — not a watered-down version. That's a reasonable way to evaluate whether the platform fits before spending money.

Two included user seats is also notable. Some competing platforms charge $45–$100 per month for each additional seat, so having it bundled matters if you're working with a small team.

Organisations managing between five and ten active client accounts typically find Medium the practical entry point for agency-level work.

Large — $299/month ($239/month billed annually)

The Large plan is built for established agencies and enterprise marketing teams. Twenty-five campaigns, 3,000 tracked keywords, 5 million pages crawled monthly, and three user seats.

What's added over Medium:

• 25 campaigns
• 3,000 tracked keywords
• 5M pages crawled/month
• 3 user seats

At $239/month on an annual plan, Large is considerably less expensive than top-tier plans at comparable SEO platforms — though at this scale, the right tool depends heavily on your workflow, not just price.

The broader SEO software market has grown significantly, and as noted by Wired, the mechanics of how businesses compete for search visibility have become increasingly complex  making comprehensive tooling at scale more relevant than ever.

If you consistently need more than 25 campaigns or more than 3 user seats, Moz does offer enterprise and custom pricing. Contact Moz directly for those options, as they aren't published on the standard pricing page.

Agencies at this scale commonly report that crawl budget and campaign count — not keyword limits — tend to be the deciding factor when evaluating whether to stay on Large or explore enterprise options.

Also Read: game news etruesports

Annual vs. Monthly Billing: What You Actually Save

Plan	Monthly Price	Annual Price (per mo)	Annual Savings
Starter	$49	$39	~$120/year
Standard	$99	$79	~$240/year
Medium	$179	$143	~$432/year
Large	$299	$239	~$720/year

The 20% discount is consistent across all plans. If you're already confident Moz Pro is the right tool for your workflow, annual billing is the straightforward choice. If you're still evaluating, start on a monthly plan — the flexibility is worth the higher per-month cost until you're certain.

One practical note: annual subscriptions are generally billed as a lump sum upfront. Verify this directly with Moz before subscribing if cash flow is a factor.

Moz Pro Free Trial: What to Know

Moz offers a free trial on select plans. Based on available information, the trial mirrors the Medium plan experience, giving you access to a meaningful feature set rather than a stripped-down preview.

There is some inconsistency across third-party sources on the trial length — figures of both 7 days and 30 days appear in different places. Before signing up, verify the current trial terms directly on Moz's pricing page, as these details can change.

Add-Ons and Separate Moz Products

Extra User Seats

All plans allow you to purchase additional user seats beyond what's included. The cost per extra seat is not listed publicly; you'd need to check with Moz directly or within your account settings.

Moz Local

Moz Local is a separate product focused on local SEO and citation management. It is not included in any Moz Pro plan. If local SEO is part of your strategy, budget for it separately — it has its own pricing structure.

Moz Links API

The Moz Links API is also a separate product, intended for developers who need programmatic access to domain authority, page authority, and link data. It is not the same as the backlink data available inside Moz Pro. If you need API access for custom integrations or bulk analysis, this is a distinct purchase.

Which Moz Pro Plan Fits Your Situation?

Your Situation	Recommended Plan
One website, basic keyword tracking	Starter
Freelancer or blogger managing 2–3 sites	Standard
Small agency managing 5–10 client accounts	Medium
Established agency managing 15–25 sites	Large
More than 25 campaigns or 3+ users needed	Contact Moz for enterprise pricing

Starting lower and upgrading later is a reasonable approach. Moz allows plan changes, so you're not locked into a tier permanently. Most users find it easier to start at Standard or Medium, assess actual usage, and then decide whether to scale up or trim down.

Conclusion

Moz Pro pricing runs from $49 to $299 per month, or $39 to $239 annually across four plans. Campaign count and keyword limits are the two factors that most often determine which tier fits. When in doubt, start with the free trial to test the Medium experience before committing.Verify current pricing at moz.com before purchasing, as plans and rates are subject to change.

Frequently Asked Questions

Can I change my Moz Pro plan after subscribing?

Yes. Moz allows plan upgrades and downgrades. Changes typically take effect at the next billing cycle, but confirm the exact terms within your account or with Moz support.

Is Moz Pro's annual billing paid upfront?

Annual plans are generally billed as a full-year payment upfront. Verify this before subscribing if you prefer to manage costs monthly.

Does Moz Pro include a free trial?

Yes, a free trial is available. It appears to reflect the Medium plan experience. Trial length varies by source — check Moz's current pricing page for confirmed details.

What is the difference between Moz Pro and Moz Local?

Moz Pro covers broad SEO — rank tracking, site audits, backlink analysis. Moz Local handles local citation management. They are separate products with separate pricing.

Can I add more users without upgrading my plan?

Yes. Additional user seats can be purchased on any plan. Default seats are 1 on Starter and Standard, 2 on Medium, and 3 on Large.