For those who don’t know, earlier this week, Apple launched its ugliest invention ever, the official iPhone battery case – a solution that gives you longer lasting batteries on your iPhone. However, instead of getting a warm reception, it got a lot of criticisms online – Forbes called it “an angry, ugly mess.” The Wall Street Journal called it “funny-looking” and “fairly unsightly,” and even Cult of Mac—a popular Apple fanboy website—called it “butt ugly.”
To add to these criticisms, LG and Asus have decided to latch onto Apple’s ugliest invention to promote their brand as well.
LG kicked off with a tweet showing its flagship LG V10 smartphone along with a text stating, “LG V10. No bumps. Just goosebumps
That line, though!
While Asus tweeted an image comparing the total talk time, Internet use, and video playback hours both can offer.
Whether you like or dislike their approach, you can’t deny the fact that it has gotten them awareness on popular platforms around the world FOR FREE. Brands in Nigeria can learn a thing or two from this.
For those wondering what the moral of this strategy is, simple – One man’s downfall is another’s come up!