Yesterday, Bolt Nigeria had its first meet and greet in Lagos for media practitioners:
You may recall that Taxify changed its name to Bolt and also introduced a new logo. The update brought the brand identity in line with the company’s broader vision of transportation that has already expanded from ride-hailing, with cars and motorbikes, to scooter sharing.
At the event, Bolt revealed that it had grown from 3 million to 25 million riders globally and 50,000 to 500,000 drivers, all in less than 3 years.
In Nigeria, they have also expanded to 5 cities including Lagos, Abuja, Ibadan, Owerri, and Benin, with more cities in the pipeline.
Speaking on why the company chose to make the change, the Regional Manager for West Africa at Bolt, Uche Okafor, explained:
While we’ve made progress on our mission, we’ve also started to outgrow parts of our brand, including the name. Given our ambition to solve transportation problems on an increasingly broader scale, we want the brand to reflect the company’s future rather than the past. Our new name ‘Bolt’ stands for fast, effortless movement – exactly what the experience of getting around in a city should be, be it by car, scooter or public transport. It also underscores our belief that the future of transportation will be electric.”
In the coming months, Bolt plans to expand into new markets. For example, they intend to add more options to its ride-hailing service, including the option to book a mini-bus or a scooter, although the timeline for this was not revealed.
They are also set to launch a food delivery service in Nigeria which would utilize its existing network of drivers.
Bolt’s new services will definitely face competition from a number of established brands in Nigeria, including Gokada, Jumia Food, and others, so it will be interesting to see how this pans out.
In the meantime, which new service from Bolt are you most excited to see?