Tech Gist

From Taxify to Bolt: Who Picks These Names?

The name Taxify as we know it is no more! Instead, say hi to Bolt!

 

Sorry, here is the right image:

 

The company announced the name change on Thursday and quickly updated its apps to show “Bolt -Taxify.”

 

I am guessing the inclusion of Taxify is to ensure users don’t get confused, at least for the time being.

So, how are people reacting to this news?

Recall how the Internet reacted when Piggybank rebranded to PiggyVest? Well, we have a similar situation with Bolt:

However, in its defence, the company said that it had “started to outgrow” its brand and wanted to highlight that it is not all about cars, which makes a lot of sense, especially when you consider how using the word ‘Taxi’ could be limiting in the grand scheme of things, and by that, I mean, the future of Transport tech.

 

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5 comments on “From Taxify to Bolt: Who Picks These Names?

  1. JohnJuwel says:

    Hey miss techy, hope all is well, you went MIA.
    TAXIFY IS KUL ON ITS OWN, BECAUSE THEIR REASON FOR CHANGING THE NAME IS NOT APPEALING TO ME AS PLEASANT, BUT ANYWAY I THINK THEY HAVE SOMETHING BEHIND CLOSE DOORS THAT THEY ARE WORKING ON, MAYBE FRANCHISE,MERGER, ACQUISITION, NEW INNOVATION,IDEA ETC. BUT THERE IS SURELY SOMETHING OUT OF UR RAID.

  2. Abdulsamad Umar says:

    I hope they don’t face copyright issue because BOLT is already an existing brand name.

  3. ỌBÁDÁRÀ says:

    …WELL, I’VE NEVER HAD A PROBLEM WITH ANY COMPANY CHANGING NAME NAME. FOR INSTANCE, I’VE ALWAYS BEEN IN LOVE WITH VMOBILE THROUGH ALL THR NSMR CHANGES TILL THESE DAYS OF AIRTEL.
    I THINK TAXIFY IS MORE COOL AND FUN TO USE THOUGH.
    COME TO THINK OF IT DOES THIS NEW NAME REMINDS YOU OF THE JAMAICAN 🇯🇲 USAIN BOLT?…

  4. Princewill says:

    Well, I guess we would see more of this name changes this 2019. No problem

  5. Kaybang says:

    Smh. It doesn’t even rhyme with anything they seem to be doing, yet.
    I personally thought Taxify was almost becoming a verb and/or a generic term (often used to describe any brand in a product category). The new name sucks 👎🏿

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