When I read the report yesterday, the first thing that came to mind were these comments made by Adewale:
Well, it seems the tech gods have finally hearkened unto y(our) prayers.
According to the report, Xiaomi is set to establish offices in Africa.
This was revealed in a memo that Xiaomi confirmed with the Global Times. In the memo, Xiaomi’s African Regional Department will be headed by Wang Lingming and he will report to Wang Xiang.
However, industry insiders claim that Xiaomi “will not pose great challenges to the region’s current market leader, China-based Transsion, in the short term,” the reason is based on the fact that “Xiaomi’s phones will be too expensive for Africans if the company doesn’t adjust prices to location conditions and consumer’s low purchasing power.”
Although this is quite valid, I’d like to believe:
For one, Xiaomi phones currently sold on Jumia global are quite affordable, especially when compared to phones with similar specs, and if the company establishes its presence, the prices could reduce to an extent, plus we get access to after-sales service.
Also, there is this report that claims that Xiamoi could launch Redmi Go phones in Africa, which could cost less than N35,000.
iTel right now:
No words on the exact date Xiaomi is expected to officially kick off, but we’ve been waiting for years, so a little wait cannot hurt, right?
Who is excited?