YouTube would be releasing a tool for content creators that checks to see if their videos are being stolen. With this tool, once a video is uploaded to YouTube, the service will scan and check if the content already exists or is very similar to other videos already available on the site. It will only identify complete videos, not clips.
This new tool, which YouTube calls the Copyright Match tool, will roll out to content creators with more than 100,000 subscribers starting from next week. It will roll out to more users over the next few months. Content creators who make use of this tool will be notified if copies of their videos surface on YouTube. Once the tool finds match(es), creators can then decide what action he/she wants to take. They can choose to do nothing, contact the person who made the copy, or request YouTube to remove the duplicate copy.
Now, there is a flaw in this new innovation. For you to be considered as the original creator by the tool, you have to be the first person to upload the video, so there’s the possibility that someone else copies your video that’s already on Instagram or Facebook and uploads it to YouTube before you.
If you are conversant with YouTube, you would be aware that the app already has a similar program called Content ID, which helps copyright owners find people using their content without permission. But Content ID is more limited in its availability, meaning limited people can access that feature. But unlike this new tool, it also allows content owners to monetize unauthorized uses of their work.