I can’t remember the exact date, but I know it was on a Saturday–I had to take a couple of kids from my Sunday school class to Shoprite on a treat. Inside the mall, we were approached by an IrokoTV marketer who tried to persuade me to download the IrokoTV app.
Now, I am a huge fan of Jason Njoku and love what he has accomplished with IrokoTV— but when it comes to movies/drama, I’m more of a Korean series type of girl:
So, I politely declined and went about my business.
After spending a couple of hours shopping, I started making plans to take the kids back to church.
Then the worst thing happened! I had no internet coverage on both my nTel MiFi and Glo line, which meant that I was stuck with 7 kids with no means of booking an uber to take us back to our destination.
In my attempts to find a good network coverage, a different IrokoTV marketer reached out to me, once again, imploring me to download the app. It was then, I had a lightbulb moment.
Why can’t I use their Internet to book an uber?!
After the marketer said all the fantastic things IrokoTV had to offer. I calmly told her, I’d download the app and subscribe to IrokoTV if she can provide Internet on my phone instead of the initial plan of transferring the apk file. She agreed, and you can say the rest is history!
No, I didn’t suddenly become a Nollywood lover as a result of this, but because I needed to get my money’s worth, I decided to see what IrokoTV has to offer and:
Of course, I came across movies that made me roll my eyes a couple of times (Shoutout out to the village-themed Nollywood movies). Then there is the issue of getting new movies twice a week and the lack of consistent push notifications.
But thanks to the platform, I realized that Nigerian movies weren’t doing badly.
So, you can say that I became an IrokoTV subscriber because they were able to meet my most pressing need at that time, but remained a subscriber because of good content.
With that said, as mobile becomes more and more a core part of our lives, it’s high time brands start seeing ways to add value not just market their product, and iRokoTV subconsciously did that.
No, THIS IS NOT AN AD!
As for my ntel and Glo lines— I am still stuck with them.
But I’ve added MTN and 9Mobile to the list because: