If you were to ask me, I’d say the launch of IGTV was one of the major stories this week.
YouTube has seen competitors come and go with none able to threaten its standing as the dominant video platform, but Instagram TV could give YouTube some serious competition. However, what impact do these apps have on your data? To test this, I used two data monitoring apps, Data Usage and My Data Manager. I also ensured:
- I watched videos with the same length on both platforms.
- I cleared the app data on each data monitoring app to have fresh figures.
- I also removed the video apps from the app drawer after watching a video.
For the first test, I selected a 7:51-minute long video by @beautyrevolutionstudio on IGTV and Jesus Rooftop’s video on YouTube with video quality set to 360p. At the end of both videos, I got these results from both apps:
IGTV took 62% of my data as opposed to YouTube’s 36%.
The second test had me watching a 4:46-minute long video on IGTV by @dacheo and Justin Timberlake’s can’t stop the feeling video on YouTube, but this time, I set the video resolution to 480p.
Similar to the first test, Instagram exhausted more data than YouTube,
For the final test, I watched a 1-48minute video on both platforms, but this time, I set the resolution on YouTube to 720p and the results? Well, here you go:
I think one of the updates Instagram should make to IGTV is the ability to change the default resolution setting on its app, even the new LindaIkeji TV has this feature by default!