Last week, theVerge reported that the number of Smartphone shipments declined for the first time in 2017. We are looking at a 0.5 percent decline as opposed to the 2 percent yearly growth witnessed in 2016. One of the reasons for this according to the article is due to the fact that a lot of people seem to be holding onto older models of phones instead of buying new ones.
The first reason — no money!
On a serious note, though! It’s obvious that the upgrade cycle plays a bigger role in the tech industry than in any other aspect of consumer goods. A lot of people might not be embarrassed to drive a 2009 Toyota Camry or use a 2005-year-old electrical appliance like a fridge, but walk around with a Samsung S3 and people would be looking at you like:
So, what changed from 2016 to 2017? Simple!
Or should I say the lack of it!
You no longer have so many differences between the phones launched in 2016 and the newly launched phones:
Yes, we get a new 18:9 aspect ratio, dual cameras, and all that near bezel-less talk, but a lot of people are now realizing that the ‘upgrades’ are not enough to spend $1000 or less.
Phones are ‘majorly’ bought for 2 reasons — either you are persuaded to buy one because you saw an ad that extols the camera, battery life or other USPs, or your old phone is really bad. Unfortunately, in this day and age, the second reason has become far more compelling than the first.
Like my mum would say when I try to change her 1-year-old Smartphone:
Can my phone make calls?
Can it send messages?
Can it ‘Whassop?’
Can it Facebook?
Then I am fine!
So, back to the question, how long have you owned your Smartphone?