FYI, Google is pausing development on Allo!
The company will now focus on updating its native Android Messages app with features based on the Rich Communications Services (RCS) protocol, something they intend to call “Chat.” Google’s new Chat would be like the Android iMessage everyone was asking for. So, in other words, Google intends to revolutionize SMS and Allo has to suffer for it!
Google claims that the reason why Allo is on the ice is because the team behind Allo got transferred to the group responsible for Android Messages.
I strongly believe that the reason is that Allo didn’t get the reception that Google was looking for.
Well, here is what I think, there was just no need for Allo. It was trying to be Whatsapp but lacked features that users were expecting it to have. Examples are:
– The fact that Allo was tied to one, and exactly one, device
– It had no, or half-baked, Google account integration
– No SMS fallback
– Restricted to phones
– and on and on.
Google could have easily fixed any of these issues, but they didn’t and now Allo like Hangouts, and Voice is just another ‘Zombie’ Messaging App made by Google.
However, I think that it’s a mistake to pause development on Allo, it does have 50million users and while that’s not WhatsApp or FB Messenger levels, it is a start after less than two years. In my opinion, they should have integrated UniversalProfile for RCS and SMS in Allo last year and showed the business and Android Enthusiast world what the full capabilities are.