Thanks to unlimited data, I don’t have songs in my offline music library because I prefer to stream all my songs either on YouTube or Spotify. Where one is paid, the other isn’t, which makes it the preferred choice for many.
That is about to change. Well:
In an interview at SXSW, YouTube’s global head of music, Lyor Cohen, revealed that people who stream songs on YouTube will be bombarded, scratch that! (Bombarded)
To better understand this, just picture listening to Burna Boy’s Heavens Gate and 2 minutes into the song, you get a “That’s my guy, Jiji” ad.
They plan to do this to a “specific subset” of people who use YouTube as if it were a music service.
People like me.
For those wondering, this is part of YouTube’s effort to improve its relations with the music industry, which has complained previously about the low royalty payments from YouTube.
Whether this would make people subscribe to their new service —codenamed Remix—remains to be seen, though.
Me right now: