Tech Gist

Which Telco is Nigeria's Most Valuable Telecoms Brand?

Who else thought it was MTN?
According to Brand Finance, Globacom is Nigeria’s most valuable telecommunications brands in 2018. They retained the position from last year coming in at 130.

MTN moved up two places — from 47th to 45th— to become South Africa’s most valuable Telco brand.
Other African countries that made the 300 most valuable brands list include Kenya’s Safaricom (99th), Morocco’s Maroc Telecom (111th), Senegal’s Sonatel (136th), Telkom (140th), Cell C (158th), Morocco’s Inwi (169th), Telecom Egypt (201st), Blue Label Telecoms (207th) and Zimbabwe’s Econet (223rd).
Who takes the number 1 spot?

None other than America’s telecoms player, AT&T. They were able to retain the title of the sector’s most valuable brand despite its brand value falling 5% from US$87.0 billion to US$82.4 billion over the past 12 months.
So, in summary, MTN leads the pack, followed closely by Kenya’s Safaricom, Morroco’s Maroc and Nigeria’s Globacom.
 

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8 comments on “Which Telco is Nigeria's Most Valuable Telecoms Brand?

  1. ỌBÁDÁRÀ says:

    … WELL, AT&T! WITH ALL THE JOHN LEGEREE’S NOISE, HE STILL CAN’T UNSEAT AT&T AND ENTHRONE HIS T-MOBILE. I WWS THINKING MTN WILL SURELY B3 THE MOST VALUABLE HERE, UNTIL I SAW THIS!…

  2. Abdul Abdul says:

    Before clicking on the list I thought it would be MTN….and surprise surprise Slobacomm is the most valuable 😒 and Slobacomm have changed their data plan….why did they bring the unfair advantage when they know they can’t put up with it…yeye telco

  3. Lol. MTN should be at the top position there jor.

  4. I knew it was Glo, I had someone who works in telecoms discuss about Globacom 1 submarine cable sometime last year , and he did that when I dropped a comment on how MTN was Africa’s most valuable Telco..
    Can’t really remember all he said but he got me to believe that Glo was very valuable.
    I’m yet to understand why their internet is still not fast upon ownership of the glo1 cable.

  5. Amir says:

    Well apart from the submarine cable, Glo’s infrsastructures are actually owned by Glo. The head office, their retail shops which are most times in the same building as con-oil unlike MTN where most are rented. The head office at Ikoyi, their retail shops are not owned by them so they cannot also be added to MTN’s value

  6. George Jinn says:

    NOT SURPRISED. Globacom NG has actually invested in giving customers (not corps.) a priority. Many people always whine about data speeds but glo knows their market and they make yuge profit from that.

  7. Pwilliams says:

    Not surprised either

  8. _edu_andy_ says:

    Same here

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