Who else thought it was MTN?
According to Brand Finance, Globacom is Nigeria’s most valuable telecommunications brands in 2018. They retained the position from last year coming in at 130.
MTN moved up two places — from 47th to 45th— to become South Africa’s most valuable Telco brand.
Other African countries that made the 300 most valuable brands list include Kenya’s Safaricom (99th), Morocco’s Maroc Telecom (111th), Senegal’s Sonatel (136th), Telkom (140th), Cell C (158th), Morocco’s Inwi (169th), Telecom Egypt (201st), Blue Label Telecoms (207th) and Zimbabwe’s Econet (223rd).
Who takes the number 1 spot?
None other than America’s telecoms player, AT&T. They were able to retain the title of the sector’s most valuable brand despite its brand value falling 5% from US$87.0 billion to US$82.4 billion over the past 12 months.
So, in summary, MTN leads the pack, followed closely by Kenya’s Safaricom, Morroco’s Maroc and Nigeria’s Globacom.