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iTel Celebrated 10-Year Anniversary With the Launch of Dual-Selfie Camera Phones.

itel, emerging markets number one phone brand celebrated its 10th year anniversary. itel mobile positioned itself in Africa inspired by a mission to empower everyone with seamless mobile communication through reliable, trendy and affordable mobile devices.

Over the past decade, the brand has become a household name in the industry spreading its presence to over 50 countries across the globe. In 2016, itel sold a landmark of 50 million devices, to become the top mobile brand in Africa.The reasons for itel mobile success in Africa is not far-fetched. Understanding the market is key to a brand’s success and the itel brand has understood the major needs for African consumers. Year on year, the mobile phone giant rolled out affordable and reliable mobile phones without compromising on quality.
Commenting on the success of itel mobile, the Marketing Communications Manager, Oke Umurhohwo said itel have always put the customers at the forefront of their business.

“We believe that by providing customers with affordable, reliable and trendy mobile devices, we can allow more people to get connected with the rest of the world in an efficient way.With such belief in mind, itel is continually making efforts to get close to customers and understand their needs and expectations in various ways, so as to continue to meet their expectations.”

Giving back to the community is also at the core of itel Mobile’s philosophy. This has made the brand develop a robust CSR policy on education via the “Love Always On” initiative. Through the Love Always On campaign, various life-touching projects geared towards empowering pupils and students in different schools were carried out. Some of such projects include the provision of education materials to school children, scholarships to brilliant students, as well as sponsorship of different student events across different tertiary institutions. As at October, 2017; over 1,300 students have benefited directly from itel mobile education support initiative. Judging by the itel mobile trajectory, it is hard not to be excited for what the brand will intend to achieve in the future. This can be seen today with launch of three new models S32, S32 LTE and S12; a clear upgrade on previous products. The three new models all come with Dual selfie cameras as well as fingerprint, with the S32 LTE version having a 4G network ability.

Addressing Journalists in Lagos, the Marketing Communications manager of itel mobile, Oke Umurhohwo said the new itel Selfie centric phones are affordable, sleek and of high quality.


13 comments on “iTel Celebrated 10-Year Anniversary With the Launch of Dual-Selfie Camera Phones.

  1. 50 Shades says:

    Itel sold 50M phones last year!! That’s impressive at their standards.

  2. 50 Shades says:

    Miss T, we didn’t get to hear about how the My Google Story competition turned out.

  3. ỌBÁDÁRÀ says:


    1. kenny says:

      Again ಠ_ಠ

  4. kenny says:

    50million, I’m surprised. Itel was that popular. Well, once they know their target customers and how to satisfy them it’s not that difficult.

  5. Ebi says:

    Itel actually have me interested in then with this new phone.
    Design looks good.
    All them cameras make the device look like stingfly from Ben 10 tho.

  6. Anonymous says:

    Kudos to Itel, such a resilient company, although I have heard numerous complaints from itel phone users

  7. George Jinn says:

    Kudos to iTel! But i see these major OEMs selling their phones in Nigeria quickly giving us dual lenses, because its cheaper than making better screens? I maybe the only one here who feels this way but these dual lenses as sophisticated as they may seem aren’t that pleasing to look at (that just me o!). I think we deserve better tech than 2 lenses hobbled together iTel, TECNO, Infinix & Gionee WO.

  8. Joshua says:

    ask those that have used item how many would go back to it…
    Their phone quality is quite poor I can attest to that
    I’ve heard that they’ve gotten better but I doubt the improvement is much
    They attract customers with low price

  9. Araoye Gbadebo says:

    Congratulations to itel on their 10th year anniversary, more great years ahead. I just hope they have add more improvement to their new devices.

  10. _edu_andy_ says:

    Good stuff from itel…congratulations on their 10th year anniversary

  11. KingAbsolute says:

    I followed the event online (was a success) but still to get full specifications on those new devices, yet.

  12. Mary-Jane M. says:

    50 million devices!!!! They know their target audience and with the right price I’m not surprised they sold that many.

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