If you opened your Twitter app today, you’ll probably be greeted by a message inviting you to check your settings — this message:
I am sure most of us must have clicked on the “Sounds good” option because:
Now, unlike some platforms that won’t be mentioned, Twitter is also giving you the option to disable this feature. But before we get to that part, how about you try to see what Twitter and its advertisers think you like — you can do this by going to the settings on the desktop app (I haven’t been able to get this on the mobile app, yet) and select “Your twitter data.”
You will need to input your password again and that is it! Twitter will show you information such as your age and gender, the devices and browsers you have used to log into your account, the places you have logged in from, and the apps Twitter has “collected” from your mobile devices. That is not all, it would also show you what it thinks you are interested in. In my case, Twitter has identified that I have 52 interests based on my “profile and activity.” As you can see, I have a lot of tech-related interests:
Like I initially stated, Twitter is handing over the reins to you.
So, instead of just pushing annoying ads in your face, they want you to be able to personalize the type of ads you see, which is cool. There is also the option to completely disable this feature—by clicking on the “Disable all” button on the “Personalisation and data” settings page.
However, since you’ll be seeing ads on Twitter either way, wouldn’t it be better to enable the personalization setting so the ads can be from companies you are interested in, or what do you think?
Just to be clear, Twitter is not the only tech company that offers an option like this, Facebook and Google also allow you to customize the categories it uses to target you with ads.