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Only A Few Saw This Coming, but 'iTel Leads the Africa Mobile Phone Market in Q3 2016' — Counterpoint Research

#NowPlaying Speechless by Micheal Jackson. 
According to Counterpoint Research for Q3 2016, iTel became the number one phone brand in Africa surpassing Samsung for the first time, capturing 20% share of the total mobile phone shipments.

 
Apparently, the weak economic situation in some African countries like Nigeria has stirred up the need for feature phones. Not only did iTel become the number one selling mobile phone brand in Africa, it also remained the number one feature phone player in the African market. The demand for feature phones has also put Nokia in the top 5 list of Mobile Phone shipments.
When it comes to the Smartphone market, Samsung Mobile leads with a total of 34%, down by 20%. Other players like Tecno Mobile was able to capture only 6% market share, while Infinix captured 3% of the smartphone sub-segment.
 

Image Source: CounterPoint Research


 
Overall, Transsion holdings’ is the biggest mobile phone supplier in Africa for Q3, 2016.  The phone brands under the company— iTel, Tecno, and Infinix — captured  34% of the overall mobile phone market.
H/T MobilityArena.

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10 comments on “Only A Few Saw This Coming, but 'iTel Leads the Africa Mobile Phone Market in Q3 2016' — Counterpoint Research

  1. Darmie Payne says:

    Wow, so the same company owns ITel infinix and tecno.. interesting http://www.trafficator.ng

  2. Lord..i can’t….i can’t take this Lord

    1. Lanre Akogun says:

      I feel your pain bruh. What the fuck

  3. Rotimi popoola says:

    This is really surprising

  4. Nerdy addict says:

    Seriously?! Sounds like a joke tho
    But admittedly, their feature phone game is fuego 🔥
    If only they can improve on their smartphones n n ditch the annoying 1gb RAM rollouts

  5. KingAbsolute says:

    I predicted this, but they should have done better with their devices (if they did, they would also take Q4 2016). Mr. Oke Umurhowo really did a good job, I won’t lie. Price was part of the key to this achieved feet.
    They focused more on battery with the IT1516 with poor camera, RAM & camera. Later, they focused more on camera with the itel S11 ignoring battery and RAM.
    I hope 2017 is another year for them to try and get something out from Nigeria market.

    1. Ige Ebima says:

      Forget these narratives Sir ,the reason is simple – African largest Market is in recession , hence the high demand for low cost Android phones and features phones

  6. pWilliams says:

    Come on…Why itel…anyway its their luck…they are giving Nigerians what they want….i mean Nigerians who does care about quality

  7. Obinna says:

    eeeehmmm… ok mobile phones which includes features phone too, which I believe is what iTel has been out selling, smartphones…? no way…
    They cam afford to sell more features phones than smartphones since the price of a single smartphone can help one start a feature phone business.
    buying a new phone? one needs the most comprehensive guide to buy a new smartphone http://www.droidpost.com/2015/11/features-to-watchout-for-when-buying-smartphone.html

  8. ỌBÁDÁRÀ says:

    … WELL, THIS IS ALL AN INDICTATOR OF THE CURRENT PURCHASING POWER OF AFRICAN MAJORITY. SAMSUNG STILL LEAD THE SMARTPHONE MARKET IN AFRICA 🌍, BUT THERE’S A NEED FOR THEM TO ADOPT A FIGHT THEM TO FINISH IN THIS PART OF THE WORLD. PUSH THE TIZEN Z SERIES SERIOUSLY IN AFRICA. iTEL IS THE LOW END ARM OF TRANSION HOLDINGS. NOKIA CAN TAKE THAT FROM THEM IN NO TIME. 2017 WILL BE SEVERE BATTLE ALL THROUGH FOR OEMS THE WORLD OVER…

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