Tech Gist

Xiaomi, What're You Doing?

Yesterday, rumor had it that Xiaomi will launch a $600 device later this year, and I sat down wondering why they want to disrupt a good strategy (Selling high-specced devices at an affordable price) that has helped them accumulate a whopping $46 billion fortune. IMG_20160615_114710
Likely answer 1: They want to rub shoulders with the big boys (Aka Samsung, Apple, and Co)
Likely answer 2: They want to improve their brand perception.
Likely answer 3: They want to cater to a different target audience.
Likely answer 4: They want to increase profit margins.
The news was confirmed by Xiaomi’s co-founder Liwan Jiang via Gizmo China, but asides from that confirmation, no-one knows about the phone in terms of specifications. The only rumors circulating is that it could be a Mi Note 2 variant sporting a dual curved screen, but given that the device is going to be that expensive, you should be expecting something over the top, like really over the top.

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6 comments on “Xiaomi, What're You Doing?

  1. ỌBÁDÁRÀ says:

    … WELL, THEY HAVE BEEN DOING WELL IN THEIR COMFORT ZONE, LET THEM MOVE UPWARD…

    1. Titi says:

      Upward my ass. The same way Tecno pushed upwards abi?? These companies never learn.

  2. Samm says:

    It’s normal for them to want to try something outside their their comfort zone…
    Tecno did it with the Phantom 5 (even tho it dint work out too well for them)
    Naijatechs.com

  3. KingAbsolute says:

    Your likely answer are actually the reasons…

  4. zita obeta says:

    It’s okay to try something new, might work and might not. Is not as if they will stop producing the affordable ones

  5. Harrie says:

    Moving to the big leagues is something, but competing with the big leagues is another, things might not turn out the way they seem..
    #JustSaying
    Cherrio

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