We all know how precious our mobile data is and what we do to steer clear off data hoggers. Well, a study conducted by Enders Analysis has revealed that mobile ads consume more data than the actual web page itself. Enders Analysis accessed eight “undisclosed popular websites” to get to this theory. The report, which was published in a chart below showed the impact mobile ads has on your data.
You should bear in mind that their research isn’t comprehensive as they only tested 8 news website which could be using ad networks that are data-hungry, but the research does provide an insight into the potential effect of mobile advertising.
So what is the solution? Simple, Adblock. (Even if it’s painful to say), you might need to install one to reduce the data consumption, at least for now.