Tech Gist

2015 In Retrospect: How I Balanced Blogging And My Full Time Job.

I am not sure how many of you know this, but when I started MissTechy earlier this year, I was working as a Digital Strategist at one of the top digital agencies in Nigeria. During this phase, It wasn’t easy, but with determination, passion, consistency, hard work and most importantly the God factor, I was able to survive.



I have always been a techy by default (Thank you Google), as a matter of fact, back in my university days, if there was something wrong with your laptop and you couldn’t fix it yourself, Tobi Ayeni might be your best bet. But it was until January 2015 that I decided to create MissTechy.
I started with the design (P.S MissTechy’s header was designed by me, I couldn’t afford a graphic designer), downloaded a free theme and even learnt a bit of coding (I love you Google) to fix some things I didn’t like.
During the period of designing & creating, my weekends were the best days because I could fully work on Misstechy without my job interfering. So I used it well and got my blog up on the 9th of February.
For those who don’t know, this is how my blog looked like when I first started.

misstecchy old

Combining Blogging And A Full Time Job


Before I started, I kinda believed that It wouldn’t be soooo difficult, boy was I wrong! Due to the nature of my Job, I mostly had time for Misstechy in the wee hours of the morning, usually before 8 am. If you’ve been following MissTechy then, you will remember that during this period, I was only able to post 1-2 articles per day.
My schedule was simple, wake up really early, find an interesting post, go to work, come back in the evening usually by 7 -8 ish (sometimes 11 pm), look for something to post, then follow that cycle the next day.


However, despite my effort, I wasn’t getting great results. Also, due to an illness back then, I alienated myself from my friends who could have helped me with a RT or pushed my blog on social media. Finally, my divided attention was beginning to tell on my work performance.
So, I reduced the number of posts I did to 1, then relied on Facebook ads for the first month, but stopped after I realized that the people who came through Facebook ads hardly returned the next day. (I still needed to use my money to bring them back and I was in my Ojuelegba zone).


The truth is, not everybody will have the type of job that requires you being online all the time, but I had and I used it to my advantage – for every time I was less busy in the office and during lunch breaks, I’d ensure I got more stories to post.
Another thing that helped me was my consistent article pattern, I found a pattern that was easy and short, with it, I could read a new story, understand it and try to make it interesting without breaking a sweat.
Also, God brought me readers like you who could make me smile with their comments, honestly, your comments made everything worthwhile.
Finally, the fact that I was super passionate about technology ensured I didn’t throw in the towel even when the going got tough. It wasn’t easy, but I was very passionate and I had a goal, I wanted to get MissTechy out there and I was willing to lose sleep and work extra hard to see that my goals were achieved.


My answer:
I haven’t achieved everything in my book, but I haven’t lost focus either.


I survived, thanks to the fact that I was passionate, knew how to manage my time and made SMART goals.

download (15)

Combining Blogging and a full time job

Hehe, anyway, by SMART, I mean your goals must be:
Specific: What exactly do you want? The more  specific you are, the more likely you are to achieve your goals.
Measurable: How will you track your progress?
Attainable: Ensure you are setting a goal  that is attainable, an unattainable goal is wanting your blog to grow like Linda Ikeji’s in a month.
Realistic: How ready are you to take the necessary steps to achieve this goal?
Time-Bound: You should always ensure your goals are timely. I wanted to acquire Google Adsense in the first month and I did.
I am going to end with this: If someone says it’s going to be easy, BIG LIE!! It is going to be really hard, but if a smallie like me can survive this, You can!!  You should also remember that you have the ability to get to where you want to, but it is up to you to get there. Finally, find a balance that suits you and ensure whatever you are doing is fun.
There you have it, really long, but I hope you can learn a thing or two from it.


57 comments on “2015 In Retrospect: How I Balanced Blogging And My Full Time Job.

  1. Osakwe tochukwu says:

    Impressive…ur really inspiring. Ur story is easy to relate with…thumbs up toby.

    1. Osakwe tochukwu says:

      Sorry i got ur name wrongly spelt. Hope u wint tell national assembly to put up a bill for that???

      1. Tobi Ayeni says:

        Hope you know that my uncle proposed that Bill ?

        1. Osakwe tochukwu says:

          Okkkkkkk That ur uncle wey dey chyke my cousin????

  2. Covenant Oyetade says:

    You’ve become a mentor of some sort in this field. Hard work pays. Now, you have begun to reap the dividends. I’m happy for you.
    And, I’m looking forward to MissTechy’s 1st Anniversary, come 9th February, 2016, God-willing.
    By the way, how did you come about that bent iPhone with the Nigerian currencies graphics?

    1. Tobi Ayeni says:

      Thank you so much. That is Photoshop

      1. Covenant Oyetade says:

        I guessed as much.
        I’m a Photographer. That’s why I asked. Big ups to you.

  3. Osakwe tochukwu says:

    I like yr blog cos u reply ur reader’s comments. Thats one thing thats missing in most major and big names in the blogging arena, both local and international. Most of them just post and leave the readers to troll on each other. But you take a neutral objective stance in ur reply…thaks really nice. Always remember ur readers are the most important. 2016 will see u in greater heights. Hope u wont mind my suggesting some posts for u. I like wat u do and how u do it thats y i wanna help suggest…if u will let me.

  4. Kelvin says:

    Its amazing how much you have achieved in such a short time. Getting to your current level would normally take 1yr+ , but you did it in less than 10months.
    Its great to read success stories like yours. Wishing you the very best in 2016 🙂

    1. Tobi Ayeni says:

      Thank you so much Kelvin, God bless your kind heart

  5. kasy says:

    Nice post miss, tho am not yet working, I no how hard it is to blogging with somehing else, because they both require time and commitment.
    And you’ve a done a good job with your blog too with massive engagement and traffic.
    Hoping my blog with soon be Big as yours.

  6. ỌBÁDÁRÀ says:

    … Very good. Please make all these the introductory page of your success novel.. Why? Because you can be better..

  7. Ekeoma says:

    Miss techy, I have been a ghost fan. Great work u are doing here; it is even more interesting the heights that ur blog has reached as it is less than a year old. Well done.

  8. OptimusPRIME says:

    ,*in d voice of optimusPRIME*””” From d autobots nd I,,I send dis msg to misstechy,that we are here nd we are waiting,”””. THUMBS UP!!!!

  9. KyLe West says:

    U inspire me a lot. Infact I am just short of words. I’ll comment later when I climb high and low looking for how to describe d way u inspire Me. It tickles,motivates and give me goose bumps…welldone. More grease to your elbows!

  10. micheal adeniji says:

    All i can say is : A Job Well Done… U’re really amazing… Just within 10 months .. You have gone this far… God Bless Your Hardworking.. Kudos

  11. KingAbsolute says:

    This is inspiring, thank to you MissTechy for this post, you don’t know how many hearts you’ve touched with the soul food.
    Hardworking really pays. I’ll keep reaching that height with you, one day we’ll be like “I remember those days when…”
    Keep it up 🙂

  12. Ok… all I can say is I love u and ur work… U remind me of mY school daughter,.. She’s blogging abt food now….dobbyssignature.

  13. lordseb says:

    I’ve always been reading but I refused to comment, but this post has made me know that AK tramping on ur hardwork, from today you’ve got a new regular commentator
    I am lordseb

    1. Tobi Ayeni says:

      Yayy all hail LordSeb, you dont know how much this made me happy

  14. FELIX says:


  15. Who cares?you dont help your readers in need…Mtchwwww..

    1. lanre says:

      You must be stupid.

    2. Covenant Oyetade says:

      Miracle James, every reader has needs. So, tell me, how many reader is she going to help? Bear it in mind that she’s not yet a millionaire. She’s still a salary earner.
      Besides, this is a Tech Blog, not for charity. I understand you’re going through some difficult times. But, believe me, you’re not the only one experiencing some tough times.
      We all do get angry and usually look for someone to vent our anger and frustration on. But, it shouldn’t have been MissTechy. I will therefore ask you to apologize to her for your outburst. She doesn’t deserve it.
      You can send her a private message, in case there’s anything she could help you with. Ok. But she also has her huge responsibilities to shoulder.
      I pray God will help you out of whatever difficult situation you are passing through.

    3. KingAbsolute says:

      Don’t be ignorant, everybody needs help, can’t you see where MissTechy said she needs help? As a reader, why can’t you easily help her?
      Stop thinking like an average Nigerian

    1. lanre says:

      Or what, a young girl is hustling to make it and then you come to beg her for money.. Even if she decided not to give you. You have no right whatsoever to come here ND say nonsense. Rubbish

  16. Rotimi Popoola says:

    Misstechy have always been a #loyal fan and have been trying always to be with misstechy but Iono what have done to misstechy.

  17. Rotimi Popoola says:

    I salute your courage ma’am but I personally vow to be a true friend and to most especially be with u during tough times ma. I pledge to misstechy my rolemodel

  18. speco says:

    Awwww you never gave up thank God for tmc I’m honestly so proud of you read your blog about you ain’t in CST but CDs and you knew a lot may God continue to shins his light on what you do #team cu?

    1. Tobi Ayeni says:

      Yayy team CU for life! Thank you so much speco. thanks

  19. KingAbsolute says:

    You just said it all…

  20. Great Job Tobi, You are doing great.

    1. Tobi Ayeni says:

      Thank you so much Steve.

  21. Samm says:

    MissTechy, we’ve come a long way…
    I came across your blog when it was three months and there was just a few readers here
    Matter of fact, where’s that shirtless guy(what’s his name again)
    But even the I knew the future of was bright that why I kept coming back..
    I know how hard it is juggling blogging with a full time job I had quit blogging cos it was taking a toll on my job..
    I’m inspired by this, so I’m gon’ dust my laptop and write a new post! (Here goes nothing)..

    1. Tobi Ayeni says:

      Yayyy will definitely keep a tab on Naijatechs!

      1. Samm says:

        Did I just blush??

  22. Samm says:

    VJ smilez…
    That was his name I remember
    MissTechy, bigger you I pray

  23. Am sorry miss techy forgive me if I offended you,Covenant thanks for the advise ,God bless you bro

  24. i didn’t beg miss techy Money ,I only begged for any amount of Airtel Airtime so I can update my blog she said OK she will send me but she didn’t that’s why I got mad at miss techy Anyway have forgotten that I love Miss techy!! #TobiAyeni

    1. Osakwe tochukwu says:

      Ur sense of entitlement is amazing…so cos she agreed and obviously is yet to deliver thats y u got mad like shes owing u airtime. Thats not how to appeal to someone ur asking favour from. Humility is one of the virtues u need to get favour from someone, especially someone u ve never met. U dont even know if shes planning to give you money to cover up for the airtime expenses and other stuffs. Common sense should ve told u to be humble about abd if it doesnt come u move on not be rude about it. Miss techy pls help him abi her out.

  25. Elijah says:

    Nice work you have going on here Miss Tobi. Got here from Infinix official facebook page. It means your blog isn’t small at all.
    Should you require any service from SEO, Site Revamp and Social Media management to Tech Articles provision, don’t hesitate to check out
    God bless you Papa’s daughter.

  26. Delords says:

    My joy knows no bounds because you’re one of those I showcase to a few female students I was mentoring sometime back.
    Focus on a niche, with steadfastness and hard work, the God factor will surely bless was my closing remark.
    They couldn’t see the end from the beginning but we all want “Ready Made”.

    1. Tobi Ayeni says:

      Thank you so much for your kind words..

  27. Mr DoSomething says:

    Its always interesting to read from you Miss Techy. Dont worry, you will be the linda Ikeji of this Tech industry In Africa and guess what, you will be hear for a very long time. Can believe you’ve just been here for 1 year.
    You know one interesting thing about you blog? because you reply some your comment. That makes it more interactive. keep it up and dont give up soon and sure this site would even grown bigger than this come this period in 2016!
    All the best ma cheri coco
    Your imposed boy friend cares.

    1. Tobi Ayeni says:

      Now you gonna make me cry ? thank you.. Mr. Do something. Such a weird Nick name you have though ?

  28. Mukaddas says:

    Great job Misstechy. I always find your blog interesting and different from most Nigerian tech blogs, You’re inspiring. Sometimes i do wonder if you actually studied bogging as an independent course?

  29. Osakwe tochukwu says:

    Hiiaaaaaaaan everybody is claiming miss techy bf ok o, wetin me go claim to be na…maybe i will be her man friend since the bf slot is already taken????????. Miss techy no swear for me o….na joke i dey joke o, before miss techy self imposed bf association will issue a warrant for ma arrest.????

  30. says:

    Well done misstechy.
    But there is one truth people are not saying here and am gonna say it, don’t be annoyed misstechy.
    Blogging is always easier for females than males all of us know that and no argument about it.
    Proof: Check out Wale Adekile of whose blog have lasted for a while now, how many comments does he get? Check his blog now.
    Am not stopping there the most popular blog in Nigeria is owned by a female , even bellanaija is owned by a female no doubt.
    If my beautiful sister starts blogging today she will get popular in no time.
    Misstechy I must say you are awesome and what really served as a boost for your blog was your gender and I know you will get to the stage of Bella and Linda.
    Hope Praise.

    1. titi says:

      First of all.. Misstexhy isn’t the first female Tech blog … Many females have established websites in the past that were not so remarkable hence the reason we can’t remember dem. With that said.. It is not just about being a female. Trust me. Despite her being a female. If her blog is copy and paste and full of shit like most Tech bloggers do now. Nobody will bother wasting their time commenting. Time or no time. She came and made Tech interesting ND ghat is why people comment cos like she said she found a pattern that worked. So to other Tech bloggers it is not because she is a female.. I am a girl and I M going to say it S it is.. It is simply because she made A difference. She decided to be different and ghat is whT we are celebrating

  31. prime says:

    hmmmm its rare seein a female into tech o….maybe just where im located sha. id like to pick ur brains a bit.
    sha amma get in ere a lil more frequently now.
    keep it up.

  32. FEMTOP says:

    Thumb Up misstechy. 😀 😀

  33. misstechy Is Spectacular, Smart and Agile …

  34. Ubah benson says:

    Ever since I read a phone review on your blog I have never looked back. Your blog pattern is quite different & unique always adding spices to your reviews to put smiles on our face as we read further. Come to think of it; you achieved all this under a year. WOW! thumbs up Tobi Ayeni big time. I pray you will never lose focus. I have never commented in any tech blog in my life before till now.

    1. Tobi Ayeni says:

      :'( that is a good tear. Thank you so much, your words just made my Christmas better. Thank you, thank you, thank you.

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