I got a request to review Jumia’s app and what better way to do this than to compare it with the best e-commerce platform in the world – Amazon. Do bear in mind that the Jumia app is in our focal point, not the Amazon app.
The Jumia app on the Google play store is 6.36MB in size as opposed to the Amazon app that is 26.72MB, this size difference also affects both apps on the Apple store.
LAUNCHING THE APP
The first thing you will notice upon launching individual apps is their Logo and UI, where the Jumia app had just one beautiful African map with Jumia boldly written on it –
Amazon had a very plain background with an option to sign in or create an account.
The major goal of every e-commerce app is to ensure customers find things without any hassle, right? So I tried searching for phones on both platforms.
Jumia’s app was on point! Why? They had an amazing filter that could save you hours of search.
Say you need to find a phone with 2GB ram within the price range of 20,000 to 30,000, it is as easy as spelling your name, Jumia ensured they improved usability and the ability to find things immediately. For phones, you can set the Sim type, Brand, price and so many others all at the same time and at the same glance, no unnecessary scrolling
Whereas the Amazon app had something similar, but I didn’t consider it very easy to use.
New users will find Jumia app very easy since it comes with an ability to create a Jumia account using your Facebook account, you could still do it the regular email way, but this also adds to the user experience.
Whereas, Amazon had the same style of account creation we are used to, i.e. Phone number or the regular email and password way.
Based on looks, feel and most importantly, user experience, I am of the opinion that Jumia’s app is Bae! I give them like a 10/10 under user experience.
By the way, I need someone to prove me wrong, but when it comes to user experience, I think Jumia’s app is king in Nigeria!
Have a different opinion?