Black Friday is now less than 2 days away! Can you predict which E-commerce platform is gaining the much-needed attention from Nigerians? You don’t need to waste your time predicting, MissTechy to the rescue!
According to Google, Jumia is the most searched e-commerce platform in Nigeria with Konga following. As seen in the graph, despite the huge marketing spend, Yudala did not appear in the results.
Do bear in mind that this result was set to 30 days – when I changed the result to the past week, Yudala appeared in the graph, although, they had a very low score.
Trust the search results to focus on the Black Friday event coming up on the 27th.
However, one funny thing I noticed with the results for Jumia and Konga is that Lagos did not appear in the location graph, instead, we had states like Abia, Bayelsa, Ekiti and Ondo taking up a larger portion of the result. Are Lagosians tired?
With the rate at which Nigerians are searching for Jumia, I hope they don’t have a downtime like they did the last time.