A New York Ad agency called 6s marketing is begging Apple not to name their next device the iPhone 6s. The company which was founded in Yaletown in 2000 has had a claim to the 6S name for over 15 years.
In order to ensure Apple is tempted to forego the name (which is not remotely possible), they launched a campaign where they wrote an open letter to Apple, purchased billboards in Time square and rolled one of its giant billboard past the Fifth Ave Apple store (a popular and iconic store).
According to the President of 6s marketing:
“Our name is very important to us, After the iPhone 4S and 5S launched, we realized that our once-unique name could be in jeopardy, linked to the most popular mobile device in the world. We love Apple’s products; most of us use iPhones on a daily basis, and we’re flattered to potentially share the same name. However, we would prefer that Apple change the naming convention and consider calling their next phone the iPhone 7.”
We Are 6S” on a live polar bear and releasing it into the streets of New York City. Despite that, online traffic the company used to get for searches for the name have completely dropped off. Thousands of articles are pointing to new models, something the company’s Google Alerts have been very – and they mean very – aware of.
In my opinion, the 6s marketing team are probably glad for this. Don’t get me wrong, I understand their plight, I can imagine if a big brand decides to name their product MissTechy. But how about looking at this in a different light, say, for example, the 6s marketing team are strategically using this to ensure they increase awareness for their agency instead – more like riding on the Apple name.
I mean, if it weren’t for them coming out to say all these, I would never know there is a company called 6s marketing – I hope you are thinking what I am thinking.
They are stylishly playing the victim, but, are they really the victim?
Great marketing in my opinion. What do you think?