With both claiming to be Nigeria’s largest e-commerce platform, Konga and Jumia have become Nigeria’s go to platforms for their online shopping needs, I am sure when Nigerians shop, they have the Konga and Jumia tab opened with the “If it is not on Konga, it should be on Jumia and vice versa” mentality. Thanks to this, the two direct competitors have always ensured they stayed on top of their game with their marketing (In this type of business, that is the only sane thing to do).
However, with the Android One Launch in Nigeria, there is only one E-commerce platform that gets to keep the bigger share of the cake. ( I am guessing you all know who it is).
Jumia sold 5000 units of the Infinix Hot 2 in ……. wait for it (P.S: I am sure you all are like)
……….30 short MINUTES!! Amazing right?
After I discovered it was sold out on Jumia, I did what every Nigerian would do – checked Konga.com. However, I discovered that they barely had 100 sales, which I am guessing has a lot to do with the price.
I always love a good marketing strategy when I see one, and it seems Jumia has clinched the title this time with this partnership.