Good news Africa! Xiaomi is coming to town!
The most valuable mobile company in China known to so many as the Apple of China is coming to Africa, Xiaomi will be using a pan-Africa distributor, Mobile In Africa – who were in charge of distributing Apple Inc.’s products to 50 sub-Saharan countries. Forbes reported, citing the distributor’s president- RJ van Spaandonk;
Xiaomi is “very well suited to the needs and income levels of the emerging middle classes in Africa,” Forbes cited Van Spaandonk as saying.
“There is a great need for mobile technology in Africa that is of top-notch quality but still affordable. What I found in Xiaomi is a company, and a business model, that can accommodate the needs of African consumers,” he told Forbes.
Xiaomi hopes to launch two smartphones in Africa by September – The Red Mi 2 & M4 priced at $160 (N32,000) and $320 (N64,000) respectively.
I think this is a good strategy and it’s long awaited. I am of the opinion that Xiaomi would see a spike in sales, especially in Nigeria. This would also ensure popular brands like Tecno Mobile, Infinix, InnJoo and the likes stay on their toes thanks to their new competition. #CantWait!
Y’all better start saving!