With just 4 days to end the Second Quarter of the year, I wanted to find out the most popular Smartphone brand in Nigeria for Q1 and Q2, 2015 (I used only Android Phones because of their high market share in Nigeria).
Since most of our buying decisions begin on Google, the best tool to curate the data was Google trend that shows you the total search rate per each given term and also allows you compare 2 or more terms.
However, given the fact that you can only select 5 terms per result, I categorized these Smartphone brands into two classes, the Global brands, and the Nigerian brands – You should know what smartphones fall under the Nigerian brands, for those who don’t know, I am referring to the likes of Tecno, Infinix, InnJoo and so on.
Which Nigerian SmartPhone Brand is The Most Popular In Nigeria For Q1 and Q2?
Now this is a very close one, however, we can only have one King, the most sought after phone under this category is no other than Tecno!
However, if Infinix should keep up with their strategy, they might soon catch up with Tecno! InnJoo, Gionee, and Itel couldn’t stand a chance.
Which Global SmartPhone Brand is The Most Popular In Nigeria For Q1 and Q2?
For the high-end devices, we have Samsung leading the trail, with HTC trying to catch up and LG closing up on HTC.
Can you see the gap between Samsung and the others?? #Boss!
FACEOFF: The Most Popular Smartphone Brand In Nigeria For Q1 And Q2 2015 Goes To…….
In other to determine the overall winner, I paired the two top phones in each category against each other – for this, we have Tecno, Infinix, Samsung and the HTC.
According to Google Trend, Samsung is the most sought after phone in Nigeria for Q1 and Q2 with Tecno following closely.
If you think I left your favorite Smartphone brands out of this, do let me know. In the meantime, can we all raise our glasses to Samsung while other Android Smartphone brands bow down to their king!
In other related news, you might be surprised to find out that the Blackberry brand beats all aforementioned Smartphone Brands in Nigeria – See the chart below: