A MissTechy fan brought this to my knowledge and wanted me to get various opinions on the subject matter. In case you are wondering if they used real homeless people for this ad, Yes They Did!
An agency called Raising the roof are on a mission to change the negative conversations surrounding homeless people on Social media platforms especially Twitter, So they hijacked the Mean Tweet social phenomenon to bring awareness to how people talk about homeless people online. They went to the streets and made these homeless people read various mean tweets about themselves.
One of the tweets read “I hate when homeless people expect us to feel sorry for them we all have the same 24 hrs what you chose to do with it is up to you” another read “In all honesty, I kinda don’t feel bad for homeless people. Each individual is in control of their life and future so it’s all their fault”.
On one hand, this video is really emotional and makes us realize that each tweet or post we deploy online matters a lot, but, on the other hand, Why subject these homeless people to unnecessary pain for the sake of an advertisement?
Which brings us to this discussion – In all honesty, do you think the Ad Is effective, or a little bit manipulative? Could they have found a better way to pass their message across without giving these homeless people more reason to feel pain? or maybe I am being too emotional about this? What do you think?