It’s no secret that many phone brands in Nigeria ride on the influence Jumia or Konga have to market its device. We have seen cases of the Infinix Hot 2, InnJoo range of devices and so many others.
If you remember when I said Xiaomi should be king of Nigeria, well, it’s going to happen sooner than we expect and we know what this will mean for other African based phone brands like Tecno and Infinix, to name a few.
However, there is a twist, Xiaomi won’t sell its phones directly to consumers, instead, the MIA group will handle sales, marketing and customer support. I googled MIA groups and discovered that they are a major Leader in the supply of innovative electronics solutions. They are the sole authorized distributors for Samsung and PABBX equipment, they are also the sole importer of Gigaset cordless phones
What do you think of this distribution strategy embarked by Xiaomi, Lose or Win?