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Xiaomi Will Not Directly Go Through Jumia Or Konga To Sell Its Phones In Africa

It’s no secret that many phone brands in Nigeria ride on the influence Jumia or Konga have to market its device. We have seen cases of the Infinix Hot 2, InnJoo range of devices and so many others.

xiaomi phones in nigeria

If you remember when I said Xiaomi should be king of Nigeria, well, it’s going to happen sooner than we expect and we know what this will mean for other African based phone brands like Tecno and Infinix, to name a few.

 

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However, there is a twist, Xiaomi won’t sell its phones directly to consumers, instead, the MIA group will handle sales, marketing and customer support.  I googled MIA groups and discovered that they are a major Leader in the supply of innovative electronics solutions. They are the sole authorized distributors for Samsung and PABBX equipment, they are also the sole importer of Gigaset cordless phones

samsung_nicolFor those who can’t wait to get their hands on the phone, you only have the Redmi 2 and the high-end Mi4 which will be available in the middle of November

Xiaomi-Mi-4-is-announced

What do you think of this distribution strategy embarked by Xiaomi, Lose or Win?

21 Comments

  1. Chris November 2, 2015
  2. presh November 2, 2015
  3. Tosin Smith November 2, 2015
  4. NAB November 2, 2015
  5. OBA November 2, 2015
    • Dilemma November 2, 2015
  6. carole Techy November 2, 2015
    • Chibuzor Obilom November 3, 2015
  7. KingAbsolute November 2, 2015
  8. ojooluwakayode November 2, 2015
  9. zita obeta November 2, 2015
  10. kasy November 3, 2015
  11. Olayori November 3, 2015
  12. micheal adeniji November 3, 2015
  13. FELIX November 3, 2015
  14. Lewis Daniel November 5, 2015
  15. Joshua November 5, 2015
  16. Stiiz November 11, 2015
  17. Osakwe tochukwu November 11, 2015
  18. techy carole November 11, 2015
  19. Joseph Chikeleze August 26, 2016

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