Another day, another trouble for Google. This time around, the aforementioned names in the music industry along with 160 artists and record labels have signed a petition calling for a reform of the Digital Millennium Copyright Act (DMCA) which offers certain protections for websites hosting copyrighted content. Under the law, websites like YouTube can serve copyrighted music uploaded by users provided they take it down when the right holder asks.
The petition which is clearly hitting out at Youtube says it ‘has allowed major tech companies to grow and generate huge profits by creating ease of use for consumers to carry almost every recorded song in history in their pocket via a smartphone, while songwriters’ and artists’ earnings continue to diminish.
In other words, these musicians have realized that they don’t earn like they used to ever since YouTube went mainstream.
However, in its defense, YouTube says most people playing music on YouTube are casual listeners who might not add to artists’ revenue. Also, nearly 99.5 percent copyright claims are handled by its automated system, not takedown requests. Lastly, they have paid more than $3 billion to the music industry so far.
I am sure most of you are on Youtube’s side, but looking at it from the Artists’ point of view, most of their fans feel less inclined to pay for subscription models like Apple music and the others (Which clearly fetch these musicians more money) because they can get the music for free.
According to the music manger, Azoff “one artist was making $450,000 a year between all of his royalties. Now after the digital revolution, he is down to making ‘$40,000 a year.”
Whether or not this petition will enact a change is yet to be seen, but start getting ready for anything.
Just to be sure, which side are you on, Youtube’s or the Artists?