Another when Tech meets Football series. The most anticipated showdown aka El Clasico, aka Ronaldo vs. Messi (I pray he can play well after his injury) is going live on Saturday and Real Madrid has teamed up with Snapchat to bring football closer to the fans making them the first club to partner with Snapchat.
What you can do on Saturday is to follow the whole action using Snapchat’s Live Story. Also, fans watching live from the stadium can submit their Snaps for a chance to be included in the Live Story.
According to Rafael De Los Santos, Global Head of Digital for Real Madrid, in the 12 hours since launching the channel, Real Madrid has accumulated an average of 200,000 views per story posted.