Remember when you try to type something in Google search and it already shows you the search results of what it thinks you want to type before you click enter? On its good days, it would display the desired results and in the worst case, it would throw a number of unrelated search results page at you when typing your search query.
Now, Google has pulled the trigger on this one. The reason? Mobile!
Google claims that “Many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices,”
Now, don’t confuse Google’s Instant Search with the search suggestions that drop down in the search box. The first displays search results when you are typing and before you click the ‘Search’ icon or press ‘Enter’. While search suggestions usually appear as drop down and are based on your own past searches and things other people search for — this is still alive, thank God.
So, au revoir Instant search, you won’t be missed.
I think the next thing Google should kill is the “I’m feeling lucky” button.