First off, who still watches TV? I think the only time I watch TV is when this is happening.
Anyway, Google made a statement that got the TV guys angry, According to a report by the Guardian, Google stated that 80 percent of the time, YouTube ads were more effective than TV ads and are better at driving sales.
“We found that while TV maintains a powerful impact in the digital age, digital video is under-invested in several categories we measured in the UK, France and Germany,” said Lucien van der Hoeven, general manager EMEA at MarketShare, one of the companies hired by Google to conduct the analysis.
Of course, with a statement like that, you can trust the TV Industry to go bonkers.
Thinkbox a big name in the TV industry felt that the YouTube analysis “misses the point” of TV advertising. According to them
“The true value of TV advertising is not just its return on investment [getting people to buy stuff], but that it achieves the best return on investment at the highest levels of investment, TV builds brands better than anything else and creates the most profit.
The truth remains that the youths spend their time online than anywhere else, so it is only right that ads on Youtube have more impressions than that on the TV, but it is also true that 70% of users will rather skip an ad on Youtube than watch it till the end, so the question now is how impactful are the ads on Youtube?
Which would you remember, a 5-second ad on YouTube or an ad on the TV you barely watch?
Read the full report on Guardian