When it comes to TV commercials, different people have different viewing habits. If it’s a new advertisement I’d wait to see what it is about and change the TV channel the next time it appears or just use that time to tweet or pee.
Now, there’s a lot of data suggesting an increasingly lower engagement with TV advertisements, one of such data is from Facebook. The social media network has revealed the obvious — you can’t stop looking at your phone during a TV commercial. They examined the activity of a group of users while they watched the season premiere of a big TV show.
What they garnered was, during each commercial break, the group of 537 respondents started using Facebook more.
In my opinion, I think they’d use Twitter more.
According to Facebook: