It’s no news that one of Google’s primary source of revenue is selling ads, so, it’s quite ironic when you hear that they plan to launch an ad-blocker or add an “ad-fighting features” to Chrome.
But, it’s not what you are thinking — Google isn’t fighting itself.
Instead, it wants to protect you from malicious ads. The new feature specifically targets stealthy redirects and “trick to click” links that are used to exploit visitors. So, starting in January, Chrome will block these kinds of redirects, and that is now all, site owners can now access an Abusive Experiences Report to help scan their sites for problems like these.
However, would you want to trust a company’s “ad-fighting features” when their primary source of revenue is selling ads?.