What is the first thing you do when you wake up?
Do you immediately think Food?
Do you try to contemplate life?
Or are you just the lazy type?
Or do you turn to your phone to see if there are any messages, emails, and notifications from social media?
According to a recent study by Deloitte Global Mobile Consumer Survey of 2016, 61% of people actually check their phones 5 minutes after waking up. This number increases to 88% for those who take less than 30 minutes to check their phones, and 96% within an hour.Interestingly, 74% of the respondents check their mobile phones about 15 minutes before going to sleep.
In the words of Neeraj Jain, Partner at Deloitte Touche Tohmatsu India, “This study reveals that smartphone usage has increased considerably. It has been identified as a disruptor in many common daily activities. This (the numbers) says a lot about the way mobile phone usage has intruded in consumers’ personal space and life.”
Do you agree with these findings? And what group do you fall under?