16 million people out of the 186 million+ people in Nigeria (Source: Worldometers) visit Facebook every month!
Now that’s a lot!
The not so surprising fact is 100% of them are from mobile, not even 0.0001% access via desktop! Meanwhile, 7.2 million Nigerians visit Facebook daily
According to Nunu Ntshingila, Head of Africa for Facebook
“This is the year we deepen our partnerships with Nigerian businesses. We’re committed to Nigeria, and during this visit we shared insights with our business and agency partners on how to deliver personalised marketing, at scale, where people are – on their mobile phone. We want to make sure Nigeria – its people, its agencies and its businesses – realise the opportunity that technology and mobile bring.
We know the mobile platform people use the most in Nigeria is Facebook and up to 77% of Nigerians on Facebook use their mobile device to discover new products and services. Nigerians are sophisticated mobile users and this sophistication is increaseing fast – people are ahead of businesses, and we’re here to help businesses create mobile-first solutions to grow their business.”
These figures show that Nigeria is steadily becoming a mobile-only market, the figures will also help digital marketing managers target better on Facebook (No more desktop targeting).
Meanwhile, are you part of the millions that visit Facebook monthly?